Jason Baer

Group Director, Content, Brand development, Leadership, based in New York

Jason Baer has spent the last decade of his life developing bold, impassioned expressions of the world’s most high-profile brands. It only stands to reason that today he would lead the Brand Voice practice at the organization that invented it.

Before joining Siegel+Gale, Jason was the director of Interbrand’s Verbal Identity group, where he led cross-disciplinary teams on voice, messaging, naming, positioning and training programs. His extensive client roster included major corporations such as P&G, GE and Comcast as well as nonprofit and government giants such as NASA and the Partnership for a Drug-Free America. In addition, he was instrumental in uniting the rival networks FOX and NBC around a common strategic vision for the popular Hulu platform. Prior to Interbrand, Jason spent five years collaborating with some of the most exceptional minds in business at D.E. Shaw & Co.

Jason is a graduate of Emory University. He currently serves on several advisory boards and has guest lectured at corporate retreats and local graduate business schools. His work has been recognized and published by several industry publications, and he has won numerous creative awards.