Gloria Siegel

Senior Naming Strategist, Brand development, based in New York

Over the course of Siegel+Gale’s 40+ years, Gloria’s favorite personal memory goes back to 1971:  “When we moved to our office on 57th and Park Avenue,” she recalls, “I knew that we were solid, growing and going to make it.”

She was right—and the breadth and depth of her contributions to client projects as a naming expert, marketing strategist and writer are a vital part of why. Gloria says it all began with a high school Shakespeare teacher who inspired her to think in the abstract and open her mind to fresh perspectives. Whatever the source of her skills, clients as substantial and diverse as Citicorp/Citibank, BP America, Historic Hudson Valley, Hanes, Prudential, Komatsu-Zenoah, USX and Xerox have been the beneficiaries since 1971.

Other clients have included Kmart, American Express, Comcast, Microsoft, Yahoo! Johnson+Johnson and MasterCard, whose name she helped create. Even with that illustrious client list, though, Gloria retains a special fondness for the dotcom era of the late 1990s as one of the most exciting times for corporate and product naming.

Before joining Siegel+Gale, Gloria worked in fashion, her other great love, handling public relations for Evan-Picone, and, earlier, Little Foxes International (Fox Run). A graduate of the University of Denver, Gloria also attended the University of Colorado and The New School for Social Research in New York City.



April 29th, 2013

Finding strength in a name

The most frequent questions we namers are asked usually boil down to, “How on earth do you do what you do?” Some people assume we hit a big magic button on our computer that instantly generates...

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