Daniel Katz-Golden

Strategy Director, Brand development, based in New York

But for his left-handedness, Dan likes to think that he might have had a shot at playing second base for the New York Yankees. Luckily for us, he’s decided to apply his all-star talents to leading client engagements across practically every sector served by Siegel+Gale.

Dan has a passion for all stages of the branding process—from conducting research and competitive reviews, to leading stakeholder interviews, to synthesizing findings, to producing brilliant corporate and product brand strategies. At Siegel+Gale, he has worked with major clients such as American Express, LexisNexis, KeyBank, CooperVision, Smurfit-Stone, Neustar and Pfizer. After a one-year stint in London plying his trade for clients in the EMEA region, Dan is now based in the New York office.

First introduced to Siegel+Gale through his participation in the Omnicom Residency program, Dan was previously senior vice president and principal at Intrigue Spirits, where he led numerous brand development initiatives and product launches.

Dan holds a BA in international relations from the University of Pennsylvania and an MBA from the Columbia University Graduate School of Business.


August 9th, 2012

A Mini issue becomes a big deal at the London Olympics

The latest marketing-related mini-scandal has hit the Olympics. This time the culprit is BMW and its Read more

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May 15th, 2012

Simplicity in Branding: Power of Organizational Purpose

In the global marketplace, major brands are constantly jostling for position to achieve continued success. What do brands do when they realize that they must adapt to remain relevant and stand out from the crowd? Join CooperVison Vice President of Global Marketing Lisa Fawcett and Siegel+Gale Senior Strategist Daniel Katz-Golden as they discuss how CooperVision was able to successfully reposition itself as a "challenger" brand in the contact lens manufacturing industry.

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Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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