Daniel Katz-Golden

Strategy Director, Brand development, based in New York

But for his left-handedness, Dan likes to think that he might have had a shot at playing second base for the New York Yankees. Luckily for us, he’s decided to apply his all-star talents to leading client engagements across practically every sector served by Siegel+Gale.

As with everything he does, Dan is passionate about helping people understand the power that brand has to transform an organization. With experience leading projects out of both our New York and London offices, Dan is a firm believer in brand strategy and development as a holistic and collaborative idea—from conducting research and competitive reviews, to leading stakeholder interviews, synthesizing findings, and ultimately producing brilliant corporate and product brand strategies, stories and experiences.

First introduced to Siegel+Gale through his participation in the Omnicom Residency program, Dan has worked with leading global brands such as American Express, Morgan Stanley, Monster, Duke Energy, LexisNexis, KeyBank, CooperVision and Pfizer.

Dan holds a BA in international relations from the University of Pennsylvania and an MBA from the Columbia University Graduate School of Business.

You can follow Dan on Twitter: @dkg000


April 28th, 2014

A brand turned inside out: The Los Angeles Clippers

LA Clippers

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May 15th, 2012

Simplicity in Branding: Power of Organizational Purpose

In the global marketplace, major brands are constantly jostling for position to achieve continued success. What do brands do when they realize that they must adapt to remain relevant and stand out from the crowd? Join CooperVison Vice President of Global Marketing Lisa Fawcett and Siegel+Gale Senior Strategist Daniel Katz-Golden as they discuss how CooperVision was able to successfully reposition itself as a "challenger" brand in the contact lens manufacturing industry.

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Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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