Christine has little patience for things that are pretty for pretty’s sake. “I find beauty in anything that’s simple and functional,” she says. “And I can find it anywhere—magazines, websites, posters or everyday communications.” She’s also built a career distilling complex information down to its core essence and making it simple to use and understand.
Christine started her career as an information designer, and she uses that background to devise communication strategies for her clients that reach across touchpoints and media, helping to ensure that all communications achieve their functional purpose simply and elegantly—as well as live up to the promise of their brands. Ultimately, simplification means that individuals understand what a message means to them personally, and take the desired action.
Christine’s work spans the industries of financial services, telecommunications, insurance, banking, healthcare, utilities and government, with her most recent work concentrated on programs for United Mileage Plus, Bank of America, Allstate and Genworth Financial. Historically, Christine counts among her most satisfying Siegel+Gale projects the redesign of the Medicare Handbook and the simplification of IRS notices because of the number of people whose lives were directly improved by these efforts.
Before joining Siegel+Gale, Christine was an information architect in the user experience group at BusinessEdge Solutions, simplifying websites for financial companies. In earlier positions at Nilssen Design and Lister Butler, she also worked extensively in package design, but she recognized her passion for information design early on when she was asked to design a statement for a banking client. That’s the “eureka” moment that gave direction to the rest of her career—and continues to guide her approach to projects across all media channels today.
Christine earned a BFA from Carnegie Mellon in 1990, where she majored in graphic design with a minor in industrial management.