Betsy loves bringing order to the sometimes chaotic process of branding. Ever curious about the inner workings of her clients’ businesses, she finds inspiration in being an integral part of both the strategic and creative development of world-class brands. Betsy’s work with American Express is indicative of her ability to help companies articulate their stories and build powerful brand platforms.
Before joining us, Betsy was an account manager at the Iridium Group, where her clients included Accenture, LexisNexis, the Pew Charitable Trusts, the United Nations Federal Credit Union and the American Red Cross. Before that, she held marketing director positions at Desantis Breindel and the Carbone Smolan Agency. Earlier in her career, Betsy worked in the film industry as an associate producer for Arena Pictures.
Betsy holds a BA in English with a minor in fine arts from Georgetown University.