Alyson Schonholz

Strategy Director, Brand development, Digital, based in Los Angeles

In high school, Alyson’s English teacher taught her a powerful yet simple lesson that resonates well beyond the realm of literature: a great idea is meaningless if you can’t share it. At Siegel+Gale, Alyson is guided by that fundamental principle as she finds the clearest and simplest ways to communicate her clients’ messages. Among her many projects include creating unique branding and online initiatives for clients such as Four Seasons Hotels and Resorts, Qualcomm, Life Technologies, ECMC, Yahoo! and Rockwell Collins.

Before joining the Siegel+Gale team, Alyson worked at the WeddingChannel.com, where she conducted market research for Bloomingdales, Williams-Sonoma and Crate & Barrel. At Schoolboardnet, a web service that distributes communications for school boards and districts nationwide, Alyson served as director of communications, developing and managing all corporate marketing and training programs. She also served as director of marketing for the Penn Club of New York, her alma mater’s private club in Manhattan, leading the programming and membership offices in planning and executing all of the Club’s events and related communications.

Alyson graduated magna cum laude from the University of Pennsylvania with a BA in communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.