Group Director, Strategy + Insights, Brand development, Digital, based in Los Angeles
In high school, Alyson’s English teacher taught her a powerful yet simple lesson that resonates well beyond the realm of literature: a great idea is meaningless if you can’t share it. At Siegel+Gale, Alyson is guided by that fundamental principle. She believes it’s not enough to make a promise, you need to be able to deliver on it. As the Group Director, Strategy and Insights for Siegel+Gale’s west coast offices, she helps brands define their story, bring clarity to their portfolio, engage employees and create unexpected experiences.
Among the client relationships Alyson has led at Siegel+Gale are Hewlett-Packard, Four Seasons Hotels and Resorts, Western Digital, Qualcomm, Life Technologies, SanDisk, The Television Academy, Feed the Children, Netgear, Sony PlayStation, Frog Design, Mindtree, and Yahoo!
Before joining the Siegel+Gale team, Alyson worked at the WeddingChannel.com, where she conducted market research for Bloomingdales, Williams-Sonoma and Crate & Barrel. She previously worked in publishing at Random House, Inc.
Alyson graduated magna cum laude from the University of Pennsylvania with a BA in communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.
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