Alyson Schonholz

Group Director, Strategy, Brand development, Digital, based in Los Angeles

In high school, Alyson’s English teacher taught her a powerful yet simple lesson that resonates well beyond the realm of literature: a great idea is meaningless if you can’t share it. At Siegel+Gale, Alyson is guided by that fundamental principle as she finds the clearest and simplest ways to communicate her clients’ messages. Among her many projects include creating unique branding and online initiatives for clients such as Four Seasons Hotels and Resorts, Qualcomm, Life Technologies, ECMC, Yahoo! and Rockwell Collins.

Before joining the Siegel+Gale team, Alyson worked at the, where she conducted market research for Bloomingdales, Williams-Sonoma and Crate & Barrel. At Schoolboardnet, a web service that distributes communications for school boards and districts nationwide, Alyson served as director of communications, developing and managing all corporate marketing and training programs. She also served as director of marketing for the Penn Club of New York, her alma mater’s private club in Manhattan, leading the programming and membership offices in planning and executing all of the Club’s events and related communications.

Alyson graduated magna cum laude from the University of Pennsylvania with a BA in communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.


February 5th, 2014

The power of brand rituals: What we can learn from Loehmann's

I am a proud Loehmann’s shopper. I love fashion but I don’t like paying a lot for it, so I get a thrill in Loehmann’s scavenger-hunt-st...

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White papers

April 3rd, 2013

The Tech Customer Journey vs The Tech Customer Odyssey

Technology companies need to rethink the customer journey with an eye toward creating simple, useful and enjoyable experiences for their customers, whether they are B2B or B2C.

When it comes to technology, simplicity isn’t just a trend—it is fast becoming the difference between failure and success.

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Siegel+Gale's Digital services

Digital media enables an intimate interaction between your brand and your customers. In our digital practice, we extend your Brand Voice into a unique digital voice, and design fulfilling digital experiences.

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Meet the Digital team.

Our digital team combines cutting-edge practices with solid strategy to create meaningful, memorable experiences.

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