Alyson Schonholz

Group Director, Strategy + Insights, Brand development, Digital, based in Los Angeles

In high school, Alyson’s English teacher taught her a powerful yet simple lesson that resonates well beyond the realm of literature: a great idea is meaningless if you can’t share it. At Siegel+Gale, Alyson is guided by that fundamental principle. She believes it’s not enough to make a promise, you need to be able to deliver on it. As the Group Director, Strategy and Insights for Siegel+Gale’s west coast offices, she helps brands define their story, bring clarity to their portfolio, engage employees and create unexpected experiences.

Among the client relationships Alyson has led at Siegel+Gale are Hewlett-Packard, Four Seasons Hotels and Resorts, Western Digital, Qualcomm, Life Technologies, SanDisk, The Television Academy, Feed the Children, Netgear, Sony PlayStation, Frog Design, Mindtree, and Yahoo!

Before joining the Siegel+Gale team, Alyson worked at the, where she conducted market research for Bloomingdales, Williams-Sonoma and Crate & Barrel. She previously worked in publishing at Random House, Inc.

Alyson graduated magna cum laude from the University of Pennsylvania with a BA in communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.


February 5th, 2014

The power of brand rituals: What we can learn from Loehmann's

I am a proud Loehmann’s shopper. I love fashion but I don’t like paying a lot for it, so I get a thrill in Loehmann’s scavenger-hunt-st...

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White papers

April 3rd, 2013

The Tech Customer Journey vs The Tech Customer Odyssey

Technology companies need to rethink the customer journey with an eye toward creating simple, useful and enjoyable experiences for their customers, whether they are B2B or B2C.

When it comes to technology, simplicity isn’t just a trend—it is fast becoming the difference between failure and success.

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Siegel+Gale's Digital services

Digital media enables an intimate interaction between your brand and your customers. In our digital practice, we extend your Brand Voice into a unique digital voice, and design fulfilling digital experiences.

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Meet the Digital team.

Our digital team combines cutting-edge practices with solid strategy to create meaningful, memorable experiences.

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