Ali Balfour

Senior Account Director, Relationship management, based in New York

A lot of people talk about branding as a blend of art and science—but there are very few who have actually acquired the knowledge and skills necessary to seamlessly fuse both disciplines. Ali interned at the Molecular Genetics Lab at Georgetown University Hospital before deciding to pursue architecture at the National Gallery of Art (which she did before becoming a designer for National Geographic Magazine). Ask which of her professors influenced her the most and she doesn’t hesitate. “My chemistry professor and molecular biology teachers,” she says. “They made science intuitive.”

Throughout more than 10 years in branding, Ali has used her scientific and creative inclinations across both design and strategy, finding ways to create smart solutions that deliver bottom-line results for clients including TD Ameritrade, Victoria’s Secret, Dow Chemical, Xerox and Kellogg’s. At Siegel+Gale, she has worked with SAP, Music Choice, Nationwide, IRS, Florida Power & Light, Monster,, Sallie Mae, Synovus and Nissan Forklift.

While working at National Geographic, Ali oversaw international management of the brand to ensure both global consistency and relevance to local consumers. After that she went to Interbrand, managing all aspects of engagements for brands such as AT&T, Sears, Dow Chemical, Victoria’s Secret and Playtex Baby. She next led business development, marketing and outreach efforts at Dragon Rouge, a brand strategy and design firm where she worked with Kellogg’s, Tupperware and GE.

Ali graduated with a bachelor’s degree in art history from Duke University, and earned her master’s in design management from the Pratt Institute of Art.


February 24th, 2014

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