Adriana Estrada

Senior Strategist, Brand development, based in New York

Polymath, polyglot Adriana is on a mission to bring meaningful and game-changing innovation to brands the world over.

Fluent in four languages—Spanish, English, French and Danish—Adriana is a seasoned storyteller, strategist and trend-spotter. Before joining us, she was a strategy director at Redscout, leading accounts such as Kellogg’s, Westin Hotels and Nokia. Earlier, Adriana worked out of both the New York and San Francisco offices of SYPartners, where she developed groundbreaking strategic frameworks for clients as diverse as IBM, PacSun, American Public Media and GlobalGiving.

Prior to becoming a brand strategist, Adriana followed her passion for fashion, sports and travel and spent a number of years as a clothing designer in both Denmark and the US—at one point running her own streetwear label. Before that, she was a practicing attorney in California.

Adriana possesses a JD from the UCLA School of Law, a BA from Stanford University and an AAS degree from the Fashion Institute of Technology. When she’s not thinking about how to build a better brand story, Adriana is always on the lookout for the next surfable wave.