Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Deborah Wahl, CMO of McDonald’s USA.
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Here’s how one of Siegel+Gale’s brand communication strategists is waging war on corporate jargon.
Siegel+Gale congratulates our client Humana, on its 2015 ClearMark Award of Distinction for their new Humana Member Guide, Let’s get started.
For Way Back Wednesday, we look at our historic brand simplification work with the Internal Revenue Service, an engagement that’s more than 30 years.
Siegel+Gale congratulates our client, Navient, on receiving the 2015 ClearMark Award of Distinction.
This week on Brand Matters, we sit down with Jeff Lapatine, Strategy Director, Brand Development and ask him what the different kinds of brand architecture are and how they impact a branding initiative.
This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business.
Maria Boos, group director, Simplification, and Scott Pearson, partner and co-chair of Seyfarth Shaw’s Consumer Financial Services Litigation Practice, in a discussion on current trends in consumer protection and communication practices within the financial services industry.
This week on Brand Matters we sat down with Maria Boos, Group Director of Simplification, to talk about what defines the practice of simplification and what brands stand to gain from simplifying their business.