LONDON, AUGUST 18, 2015 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice.
“Companies are increasingly recognising the critical role of naming in building a corporate reputation, whilst creating a powerful, relevant and original name is one of the great challenges of branding,” said Philip Davies, President EMEA, Siegel+Gale. “Our clients in EMEA are constantly looking to engage with dedicated, on-the-ground naming specialists with regional expertise, and we are excited by the ability to provide this service from our London office. It is an essential asset for us and a natural step as we continue to expand our brand development practice.”
Christian Turner, previously Group Director of Naming in Siegel+Gale’s New York office, will lead the London practice. Turner has in the past overseen standing engagements with large, global clients such as American Express, P&G and HP while also naming many companies and products as standalone assignments.
“Your brand name is everywhere and exists as easily in conversation as it does on a building or package. While we often find brands with terrible names useful, we tend to love and remain loyal to brands that express who they are in elegant, interesting and witty ways. We believe naming has a clear mandate: to express a simple idea in surprising language that explains the present and doesn’t break easily in the future,” said Turner, Group Director, Naming EMEA.
Siegel+Gale’s global naming group consists of 9 experienced professionals with specific expertise in the art and science of naming across a wide range of categories and industries. Combined, the Siegel+Gale naming team has over 100 years of experience in creating brand names and nomenclature systems.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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Marketing and Communications Manager, Siegel+Gale
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