Los Angeles-based President, Pacific Rim Jason Cieslak describes the importance of developing proactive strategies that encompass all digital channels and how brands must seize the opportunity to provide a powerful and unified customer experience.

Brand experiences in the digital environment

Los Angeles-based President, Pacific Rim Jason Cieslak describes the importance of developing proactive strategies that encompass all digital channels and how brands must seize the opportunity to provide a powerful and unified customer experience.


Digital strategy

You know your organization needs to grow in the digital space, but how? What's the best way to allocate your resources?

Digital touchpoints are often the first, most influential or only interaction a person has with a brand or product—and engaging touchpoints stem from a solid strategic framework. A coherent digital strategy helps you deepen customer loyalty and increase customer satisfaction; it also helps you anticipate what’s around the digital corner so you can efficiently leverage evolving technology, respond thoughtfully to trends and keep your digital presence fresh.

Of course, great strategy is grounded in user needs. We go straight to the source with in-depth interviews and ethnographic research, then augment our findings with web analytics and customer segmentation data to uncover what users really want and need. Building on that foundation—employing a mix of stakeholder interviews, competitive and best practices analyses, technology audits and our own expert evaluation of your current digital assets—we identify key opportunities for your digital growth that align with those user needs.

Through this process, we connect the missing link between your users' needs and your organization's objectives, providing you with a detailed roadmap for developing a comprehensive digital footprint that will drive customer engagement.

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