In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Ben Osborne, head of insights for Siegel+Gale EMEA, discusses the art of turning marketing-speak into a financial language that proves its value and resonates with the board.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In this Simplifiers interview, I speak with Nick Ragone, SVP – Chief Marketing and Communications Officer at Ascension.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Dominick Ricci and Julie Lee about Siegel+Gale’s work for Quicken.
With most US automotive shows boasting record attendance figures each year, these shows provide a tremendous opportunity for brands to show off the latest technological advancements, illustrate the personality of the brand and inflame people’s desire to own one of their cars. Dave Pulaski, research director at Siegel+Gale, explores how for automotive brands, brand renewal is an annual rite.
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.