BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making.
From July Fourth in the U.S. to Bastille Day in France, national holidays are a chance for the whole country to enjoy a little downtime and focus on the things that bring us closer. But in the UK, we seem to be in a bit of a muddle when it comes to naming our bank holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions.
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.
In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.