Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.
Steve Owen joins the Siegel+Gale EMEA team as executive creative director. Owen brings more than 20 years of design and branding experience to the firm and will oversee its expanding creative practice in EMEA.
As part of the AIGA Design Census, our design team were asked to visualize data from the inaugural report. The 2016 Design Census is partnership between AIGA and Google.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
For nearly 50 years, Siegel+Gale has been in the business of building the world’s most iconic brands—often, in times of change. With an uncertain political climate, technology accelerating the need for business change and an ever-increasing demand for simpler brand experiences, companies across the board were reevaluating their approach in 2016. We want to share some of the many ways we enable our clients and partner agencies to touch customers every day during the moments that matter.
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new visual identity. The rebranding effort builds on Credit Karma’s success in creating useful financial tools for more than 60 million members across the U.S. “Through […]
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jonathan Field, design director, about the role brand visual identity plays in acquiring and retaining clients.
Corporate logos being referenced in apparel is nothing new. But a new subversion is taking place. Carrefour, Boots and WH Smith serving as motifs on Anya Hindmarch handbags. McDonalds being referenced in Moschino’s catwalk shows. Fashion is usually a good barometer for millennial attitudes – so does this trend suggest that they think logos are a big fat LOL? And how do brands create experiences to engage this audience?