Co-President, CEO and Chief Strategic Officer David Srere describes how Siegel+Gale blends strategic and creative thinking—and leverages the power of simplicity—to build powerful brands and develop compelling communications.

Summoning all our strengths

Co-President, CEO and Chief Strategic Officer David Srere describes how Siegel+Gale blends strategic and creative thinking—and leverages the power of simplicity—to build powerful brands and develop compelling communications.

Brand strategy consulting

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Brand research

Knowing your audience is critical to your success. But human behavior is complicated, and the challenge of predicting it is daunting.

Our Research practice systematically demystifies your business realities.

Using customized tools and proprietary techniques, we discern people’s needs, perceptions and behaviors—delivering not just data, but actionable insights.

Brand development

A great brand stands out in the crowd.

Cutting through the noise of the marketplace, it rings loud and true.

It's clear. It's consistent. And it's simply, uniquely you.

As a brand consulting firm, we develop a deep understanding of your organization, so that we find the common threads, and weave the strands together to craft a brand that inspires your employees, engages your customers and delivers for your bottom line.

Digital branding

Your digital brand has a life of its own, constantly communicating and interacting with your customers.

Anytime people connect to you—through your website, your mobile applications, a kiosk or any other interface—they’re engaging with your brand.

We make sure your brand engages back—aligning all aspects of your digital presence with your organizational objectives.

Prototype development Brand asset management Motion graphics Development

Simplification improves customer experience

Every document, interface, transaction and interaction contributes to your customers’ experience of your brand.

Simplification is our practice of transforming complex and information-intensive communications and interactions into customer-focused experiences.

As one of the most seasoned brand strategy firms in the world , our depth of experience, breadth of ability and willingness to challenge the status quo can help you develop exceptional brand experiences at every touchpoint.

Our approach to audience engagement strategies

At Siegel+Gale, we help organizations identify and express the simple truths of who they are—creating strategies, stories and experiences across all channels that stimulate the senses, engage the emotions and help organizations realize their full potential.

Brand activation

Today’s winning brands are defined by the experiences their employees, partners and customers create together, each day. We’re passionate about ensuring that the people who experience your brand, engage with it at the right time, in the right place, on the right channel—and that the experience always delivers on your brand promise.

 

Our Activation team has deep expertise in implementing brand strategy and design intelligently to engage employees, create digital experiences that make powerful first impressions, and measure the impact on your business.