Many organizations confuse Purpose with Corporate Social Responsibility, but the two really aren’t one and the same.
Management gurus are always searching for the next big idea in employee motivation, the latest business imperative that declares in no uncertain terms how and why employees are committed to what they do, engaged in their work and, ultimately, more productive.
It’s interesting to analyze the soft launch of Starbucks against the clumsy logo spill of Gap
Last week Starbucks introduced a significant logo change, dropping the word “coffee” and, even more dramatically, the company name from its mark. Needless to say, it’s a bold gambit to join the pantheon of iconic brands that have faith we know who they are and what they represent.
It was nice to see this article from The New York Times on the antivirus software company Webroots, which is trying to compete by sympathizing with its customers’ frustration with complexity. I expect a strong ROI on its just-released ad campaign that pokes fun at the gobbledygook that permeates technology advertising.
Learn how public utilities providers are reconnecting with consumers in a way that won’t leave them in the cold, or the dark.
“Our mission is to conduct all of our businesses with four key values in mind: respect, integrity, communication, and excellence. All business dealings must be conducted in an environment that is open and fair.”
I for one have had enough…and not just because I can’t remember, much less explain, the difference between mission and vision.
May 5th- Fortune Magazine’s Annual Fortune 500 Issue Presents First Ever Company Logo Smackdown
For the first time ever, Fortune Magazine decided to conduct a logo competition among the most powerful Fortune 500 brands. Siegel+Gale identity experts Howard Belk and Sven Seger were called upon by Fortune to judge which of the many logos were deemed worthy of the #1 spot! The following Siegel+Gale decision criteria were used to carefully screen from the many logo candidates: