Siegel+Gale Dubai

Middle East

Dubai

A highly cosmopolitan city-state with a diverse and vibrant culture, Dubai is the region’s principal financial, trade and tourism center. This dynamic destination city is a gateway to a diversified Middle East economy that continues to offer growth in every sector.

Our office is located in Dubai Media City, a community of international companies that serves as a hub for the media industry in the Middle East, Africa and South Asia. Here, our seasoned professionals apply their expertise to deliver innovative solutions for clients such as Qatar Telecom, the Islamic Development Bank and Saudi Aramco.

Featured work

Anayou

Making the Connection

Du, a major telecommunications company based in Dubai, had embarked on a groundbreaking mission: the creation of a Digital Arabia. While the Middle East boasted the world’s highest mobile phone acquisition rates, its wireless social media came up short: no existing platform addressed the region’s cultural sensitivities and unique functional needs. Du wanted to change all that by incorporating the best elements of social networking, entertainment and e-commerce in a new digital service that would speak directly to the Arab world. See case study

Recent blog posts and white papers

February 15th, 2011

Talkin' 'bout a revolution…on Facebook!

Last week, I started drafting this blog about how the business landscape needs to be flexible enough to cope with the changing needs of consumers worldwide. As I wrote, I...

A New Dawn: The Sun Rises in the East

There are exciting times afoot for the world of brands. Whether you are a global brand with an existing presence in Eastern marketplaces, a dynamic, growing brand that...

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May 12th, 2010

The End of Branding as Usual in the Middle East

For all the talk about the power of branding to drive progressive corporate culture, innovative product development, and unwavering customer loyalty in the Middle East—there are precious, few...

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February 26th, 2010

MENA Private Equity focus: Unlocking the Value of Portfolio Companies Through Strategic Brand Solutions

The rise of Private Equity (PE) in the Middle East & North Africa (MENA) region over the last four years has been nothing short of meteoric. By the...

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