2011 Global Brand Simplicity Index: United States

Siegel+Gale's Global Brand Simplicity Index: United States charts the across-the-board demand for simplicity in an increasingly complex world and reveals which brands are boosting profits in response to this call. Read the report now.

Siegel+Gale New York

Siegel+Gale New York

Siegel+Gale Los Angeles

Siegel+Gale New York

Siegel+Gale New York

Siegel+Gale Los Angeles

Siegel+Gale Los Angeles

North America

New York City

In the fashionable Chelsea district, the diverse and talented professionals of our NYC office work within sight of the Empire State Building, amidst the thunder and charm of North America's most populous city. New York City is the financial capital of the world, host to a plethora of international corporations, and a major center for media and the arts. New York has been our home and headquarters for more than 40 years; the base from which we serve many of our global clients as well as all clients in the eastern half of the US.

Los Angeles

Los Angeles—the capital of the motion picture industry, home to more museums per capita than anywhere else on earth, and the city where one in six residents works in a creative industry—has been deservedly called the "creative capital of the world." Our LA office is located in the bustling center of Westwood, near UCLA, the boulevards of Beverly Hills and the beaches of Santa Monica. It’s an ideal location from which to both serve and tap into the creative sector as well as a broad array of other corporations and institutions in the western half of the US.

San Francisco

This charismatic city sits at the intersection of myriad cultures. Since its founding, San Francisco has beckoned to immigrants from Asia and Latin America as well as the American East Coast. Proximity to Silicon Valley has increasingly linked the city's economy to the technology sector, and our client list from this office—located in the entrepreneurial SOMA district—is heavily tech-oriented.






Recent blog posts and white papers

May 21st, 2012

So you just graduated, now what? Part 1: Perspective from an advertising major

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May 18th, 2012

Simple beauty

My love for and fascination with the mountains recently led me to 18,500-foot Pico de Orizaba in southern central Mexico. My time on Pico was everything I had hoped it would...

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May 17th, 2012

The un-Manhattan

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April 24th, 2012

A SimplicityLab™ Consumer Research Survey

Findings from Siegel+Gale's new survey reveal that Facebook and Google privacy policies are more confusing than credit card bills and government notices. As a result, some users plan to limit...

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April 2nd, 2012

What Business Are You in Again?

It’s grow or die in the technology business. But if tech companies lose their identities as they grow, they can also lose the loyalty of their customers and employees and...

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December 9th, 2011

Driving Millennial Motivation: Purpose is Essential

Companies locked in a competitive war for top talent are finding Millennials reluctant recruits. Undoubtedly, some battles are still won with salaries and benefits. However, the industry’s overall strategy must...

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June 26th, 2012

Forrester's Customer Experience Forum

In this new “age of the customer” focusing on the customer experience matters more than any other strategic initiative. Global strategic branding firm Siegel+Gale sponsors this two-day event, which offers...

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