2012 Global Brand Simplicity Index: United States

Siegel+Gale's Global Brand Simplicity Index: United States reveals that simplicity sparks profits, loyalty and innovation. This year’s survey shows that brands willing to simplify their consumer experiences and interactions stand to gain more loyalty—and more money. Read the report now.

Siegel+Gale New York

Siegel+Gale New York

Siegel+Gale Los Angeles

Siegel+Gale Los Angeles

Siegel+Gale Los Angeles

North America

New York City

In the fashionable Chelsea district, the diverse and talented professionals of our NYC office work within sight of the Empire State Building, amidst the thunder and charm of North America's most populous city. New York City is the financial capital of the world, host to a plethora of international corporations, and a major center for media and the arts. New York has been our home and headquarters for more than 40 years; the base from which we serve many of our global clients as well as all clients in the eastern half of the US.

Los Angeles

Los Angeles—the capital of the motion picture industry, home to more museums per capita than anywhere else on earth, and the city where one in six residents works in a creative industry—has been deservedly called the "creative capital of the world." Our LA office is located in the bustling center of Westwood, near UCLA, the boulevards of Beverly Hills and the beaches of Santa Monica. It’s an ideal location from which to both serve and tap into the creative sector as well as a broad array of other corporations and institutions in the western half of the US.

San Francisco

This charismatic city sits at the intersection of myriad cultures. Since its founding, San Francisco has beckoned to immigrants from Asia and Latin America as well as the American East Coast. Proximity to Silicon Valley has increasingly linked the city's economy to the technology sector, and our client list from this office—located in the entrepreneurial SOMA district—is heavily tech-oriented.






Recent blog posts and white papers

March 20th, 2013

Women in the workplace

Gender equality in the workplace is not a simple issue. That much is clear after following the debate over Sheryl Sandberg’s new book, Lean In. I haven’t read it yet,...

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March 18th, 2013

A critique of pure reason

Great brand names are tiny poems. They are elegantly simple expressions of truth. They express something poetically true about a company, product or service. They engage you abstractly and emotionally....

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March 14th, 2013

Seven words you should never say in branding (with apologies to George Carlin)

Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first...

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Building Concrete Relationships with Homebuyers

Buying a home is arguably the most emotional purchase one can make—and that’s especially for the first-time buyer. These “property virgins” account for almost 35% of homebuyers, who are slowly...

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The Tech Customer Journey vs The Tech Customer Odyssey

Technology companies need to rethink the customer journey with an eye toward creating simple, useful and enjoyable experiences for their customers, whether they are B2B or B2C. When it comes to...

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Six Steps to a Winning 2013 Branding Initiative

Ask 100 marketing professionals to define “branding” and rest assured you’ll get 101 different answers. Some believe brand is reputation, others define it as what people think of when they...

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