2011 Global Brand Simplicity Index: United States

Siegel+Gale's Global Brand Simplicity Index: United States charts the across-the-board demand for simplicity in an increasingly complex world and reveals which brands are boosting profits in response to this call. Read the report now.

Siegel+Gale New York

Siegel+Gale New York

Siegel+Gale Los Angeles

Siegel+Gale New York

Siegel+Gale New York

Siegel+Gale Los Angeles

Siegel+Gale Los Angeles

North America

New York City

In the fashionable Chelsea district, the diverse and talented professionals of our NYC office work within sight of the Empire State Building, amidst the thunder and charm of North America's most populous city. New York City is the financial capital of the world, host to a plethora of international corporations, and a major center for media and the arts. New York has been our home and headquarters for more than 40 years; the base from which we serve many of our global clients as well as all clients in the eastern half of the US.

Los Angeles

Los Angeles—the capital of the motion picture industry, home to more museums per capita than anywhere else on earth, and the city where one in six residents works in a creative industry—has been deservedly called the "creative capital of the world." Our LA office is located in the bustling center of Westwood, near UCLA, the boulevards of Beverly Hills and the beaches of Santa Monica. It’s an ideal location from which to both serve and tap into the creative sector as well as a broad array of other corporations and institutions in the western half of the US.

San Francisco

This charismatic city sits at the intersection of myriad cultures. Since its founding, San Francisco has beckoned to immigrants from Asia and Latin America as well as the American East Coast. Proximity to Silicon Valley has increasingly linked the city's economy to the technology sector, and our client list from this office—located in the entrepreneurial SOMA district—is heavily tech-oriented.






Recent blog posts and white papers

February 1st, 2012

The difficulties of loose change

Change is necessary for a growing brand. Two recent and dramatic examples of change are Google’s visual revamping of nearly all of its major services and Facebook’s introduction of the...

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January 25th, 2012

Familiarity is the new consistency

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers) and...

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January 23rd, 2012

They couldn't really do that (could they?)

During election years, really big ideas emerge on taxation, regulation, education and the like. In the spirit that intriguing ideas are often the most provocative (they couldn’t really do that,...

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December 9th, 2011

Driving Millennial Motivation: Purpose is Essential

Companies locked in a competitive war for top talent are finding Millennials reluctant recruits. Undoubtedly, some battles are still won with salaries and benefits. However, the industry’s overall strategy must...

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December 6th, 2011

2011 Global Brand Simplicity Index: United States

Siegel+Gale's Global Brand Simplicity Index: United States charts the across-the-board demand for simplicity in an increasingly complex world and reveals which brands are boosting profits in response to this call....

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October 26th, 2011

Getting Lost in Translation

Sometimes a simple word can make all the difference. Consider a recent project to develop a brand strategy platform. My task: to test a series of positioning statements across the...

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March 28th, 2012

Customer Engagement Technology World

Customer Engagement Technology World (CETW) focuses on leveraging the integration of emerging media across multiple channels to activate customer engagement. Thomas Mueller, Global Director of Customer Experience, Siegel+Gale and client...

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February 28th, 2012

Consumer Driven Healthcare at the Tipping Point

Reform has given way to the growth of consumerism in the healthcare industry. With important implications for health plan profitability, product development, branding and customer service, this shift has also...

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Siegel+Gale Los Angeles


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Phone: 1 310 312 2200
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Los Angeles, CA 90024 USA


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Phone: 1 415 276 8770
Fax: 1 415 276 8771

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San Francisco, CA 94111 USA


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