Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
This week we were featured in Forbes, HOW Design and Brand New.
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, discusses what the opportunities are for brands emerging in the Middle East and how they can embrace simplicity to unlock them.
Our latest Simplicity Talks event is taking place at the Vida Hotel, Downtown Dubai on September 15th.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.
This week our experts were featured in Forbes, Campaign Magazine and CMO Essentials.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
As the tech market continues to grow and swell, it’s inevitable that finding the best name for a tech company only become increasingly difficult.
This week our experts were featured in: Crain’s New York, PR Week, Transform Magazine, NewsCred, and more.