In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and he breaks down how to identify brand champions in an organization and why tracking employee engagement metrics is key to building internal alignment.
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.
Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.
Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.
This week we were featured in Business2Community, Fox Business and Golf News Media.
Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.