This week we were featured in MarketWatch, Chartered Institute of Marketing and Real Business.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
This week we were featured in Forbes, Media Post and Brand New.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
This week we were featured in Chief Marketer and Energy Global.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.
In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and breaks down the three types of research and what they can reveal to brand managers.
This week we were featured in Co. Design, The Drum and Transform Magazine
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
This week, Siegel+Gale’s Dan Vasconcelos presented at Dubai Lynx 2016, the Middle East-centric division of Cannes Lions Festival of Creativity. As a creative in the world of branding, Dan’s remarks focused on how to refresh and reinvigorate heritage brands, using story, experience and simplicity as the levers to reimagine what these brands of old can be for the customers of now.