What does brand experience design consist of? And what can brands looking to create a great brand experience learn from disruptors?
In this Q&A, we speak with Margaret Molloy, Global CMO and Head of Business Development. As a visible and active participant in the CMO community, Margaret has a unique perspective on the future of marketing and the role of the modern CMO.
Corporate logos being referenced in apparel is nothing new. But a new subversion is taking place. Carrefour, Boots and WH Smith serving as motifs on Anya Hindmarch handbags. McDonalds being referenced in Moschino’s catwalk shows. Fashion is usually a good barometer for millennial attitudes – so does this trend suggest that they think logos are a big fat LOL? And how do brands create experiences to engage this audience?
When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Global brand strategy, design and experience firm Siegel+Gale today announced the launch of its new Business Analytics and Insights services, focused on giving clients richer and more rigorous data, insights and business intelligence tools for brand management.
A few of our smartest people and some of our best work were recently featured in Forbes, Digiday and The Drum.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Andrews Property Group
Our definition of ‘connected car’ continues to morph, shift and expand. And carmakers have had very little to do with this change. Geraint Jones discusses how automotive brands need to rethink their brand experience in the face of high customer experience expectations.