Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Andrews Property Group
Our definition of ‘connected car’ continues to morph, shift and expand. And carmakers have had very little to do with this change. Geraint Jones discusses how automotive brands need to rethink their brand experience in the face of high customer experience expectations.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Courtney Canale, associate director of digital experience, about how to ensure digital platforms deliver on a brand’s promise.
The role of B2B CMOs is rapidly changing as marketers increasingly gain influence and directly drive sales. Kimberly Whitler of Forbes interviews Margaret Molloy, Global CMO and Head of Business Development, about the increasing influence of B2B Marketers and the changing landscape for B2B.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Philip Davies, president, EMEA opines on how language in branding is not a passive component, but rather, one of the modes by which brands come alive.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
In a world where services are commoditized at an increasingly rapid rate and sustainable differentiation is all but impossible, brands are finding that creating “usefulness” for customers is their greatest differentiator.
This week we were featured in MarketWatch, Chartered Institute of Marketing and Real Business.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.