In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
For nearly 50 years, Siegel+Gale has been in the business of building the world’s most iconic brands—often, in times of change. With an uncertain political climate, technology accelerating the need for business change and an ever-increasing demand for simpler brand experiences, companies across the board were reevaluating their approach in 2016. We want to share some of the many ways we enable our clients and partner agencies to touch customers every day during the moments that matter.
In addition to having 20-plus years of experience in marketing B2B firms, Margaret Molloy has also become a leading influencer of CMOs on Twitter, landing in the #6 spot of all top influencers on Twitter. Below are her thoughts on how she’s been particularly effective at developing a strong social media presence.
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
In this Q&A, we speak with Margaret Molloy, Global CMO and Head of Business Development. As a visible and active participant in the CMO community, Margaret has a unique perspective on the future of marketing and the role of the modern CMO.
Corporate logos being referenced in apparel is nothing new. But a new subversion is taking place. Carrefour, Boots and WH Smith serving as motifs on Anya Hindmarch handbags. McDonalds being referenced in Moschino’s catwalk shows. Fashion is usually a good barometer for millennial attitudes – so does this trend suggest that they think logos are a big fat LOL? And how do brands create experiences to engage this audience?
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
We were recently featured in Forbes, Business & Finance and Branding in Asia Magazine.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.