S+G UK starts off election season with an overview of how the lens of simplicity can be applied to UK politics to make things simpler, easier, and more attractive to voters.
With audiences dotted hither and thither and media ever elongated, today’s smart Chief Marketing Officer needs to be smarter, tighter and cuter than ever before. Or so it seems. Hello, Lean Marketing.
This week on Brand Matters, we sit down with Brian Rafferty and explore the 2014 Global Brand Simplicity Index and how—by measuring perceived “simplicity”—brands can better understand their market value to and for consumers.
Clive Rohald, Creative Director, addresses the key motivations behind a brand refresh and how to avoid the pitfall of alienating consumers and brand loyalists.
Samira Qassim, associate strategist, takes note of British network Sky’s name change, and points to some key takeaways for other similar consolidation and M&A scenarios within the media industry.
Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI, our yearly report on the simplest brand experiences in the world.
LONDON, SEPTEMBER 5th, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of a refreshed brand strategy for DNB (www.dnb.no/en), Norway’s largest financial services group. The strategy was developed to re-engage DNB customers in the wake of recent mergers and acquisitions, and to drive organic growth. The challenge for Siegel+Gale was to […]
Finance. Capitalism. Technology. Inequality. Inclusivity. Small words, big topics.On the one hand, together they have immeasurably advanced society. On the other, they’re held responsible for all manner of damnation.
As a strategist at Siegel+Gale, I learn more and more about branding every day, and the more I learn, the more I can observe a trend in brand behavior that I would liken to “human.”