This week our experts were featured in Digiday, Transform Magazine and The Columbus Dispatch.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.
Siegel+Gale today announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice
In this episode of Brand Matters, we speak to Liana Dinghile, group strategy director, EMEA, about why it is so important for brands to embrace humanity, and how it helps them connect all the more.
This week our experts were featured in Fox News, WIRED, Adweek and the Associated Press.
Building a new brand strategy after bad press and lawsuits is not easy. Read how American Apparel is working to get their brand back on track.
When it was announced that New Zealand was currently considering and taking submissions for a redesign of their national flag, some of S+G’s designers took it upon themselves to come up some of their own takes on the Kiwi banderole
This week our experts were featured in: The Los Angeles Times, CMO.com, Luxury Daily, and more.
Why do cycling brands make poor heritage brands? Here’s Siegel Gale’s take on the huge brand development opportunity for bicycle brands to shape their brand story.