Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI, our yearly report on the simplest brand experiences in the world.
LONDON, SEPTEMBER 5th, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of a refreshed brand strategy for DNB (www.dnb.no/en), Norway’s largest financial services group. The strategy was developed to re-engage DNB customers in the wake of recent mergers and acquisitions, and to drive organic growth. The challenge for Siegel+Gale was to […]
Finance. Capitalism. Technology. Inequality. Inclusivity. Small words, big topics.On the one hand, together they have immeasurably advanced society. On the other, they’re held responsible for all manner of damnation.
As a strategist at Siegel+Gale, I learn more and more about branding every day, and the more I learn, the more I can observe a trend in brand behavior that I would liken to “human.”