As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
This week we were featured in The Drum and Hardware Retailing.
This week we were featured in Forbes, Media Post and Brand New.
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
This week we were featured in Chief Marketer and Energy Global.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.