Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.
As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
This week we were featured in The Drum and Hardware Retailing.
This week we were featured in Forbes, Media Post and Brand New.
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
This week we were featured in Chief Marketer and Energy Global.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.