Your firm’s culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
With the Brexit referendum looming, Christian Turner, Siegel+Gale’s global director of naming and a recent emigre to the United Kingdom, opines on why it’s so important that his newly adopted home remain a part of the European Union.
How will machine learning and artificial intelligence impact brand development in the future? Liana Dinghile, group strategy director, gives insight.
This week we were featured in MarketWatch, Chartered Institute of Marketing and Real Business.
Or: why British brands shouldn’t fear the coming referendum — whatever the result. Geraint Jones, business development director in the UK, opines on VW, Malaysia Airlines, Brexit and why purpose-informed brand communication is more necessary than ever.
Strategy director Rana Brightman address what happens to the EU brand in the case that Brexit becomes a reality.
Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.
As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
This week we were featured in The Drum and Hardware Retailing.