Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity?
This week we were featured in LA Times, Adweek and Brand New.
This week we were featured in The Drum, CMO.com and Tenfold.
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the “Made In ____” label even applies in this day and age.
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Philip Davies, president, EMEA opines on how language in branding is not a passive component, but rather, one of the modes by which brands come alive.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
This week we were featured in Forbes, CMO Essentials and Business2Community.
In a world where services are commoditized at an increasingly rapid rate and sustainable differentiation is all but impossible, brands are finding that creating “usefulness” for customers is their greatest differentiator.
Your firm’s culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.