Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
This week we were featured in Adweek , Advertising Age and Entrepreneur Middle East.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
In this episode of Brand Matters, we talk to associate strategist Samira Qassim about why brand purpose is key for startups and how it can help them answer questions about who they are and where they are going.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, about why simplicity is key to developing, executing and delivering on a unique brand voice that drives customer satisfaction and crafts a distinct persona for a brand.
This week we were featured in Design Week, Design Taxi and The National.
Siegel+Gale announces the completion of a refreshed brand platform and visual identity for procurement intelligence firm Beroe Inc.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, on how Big Data can generate insights that go beyond the norm and aid in developing newer, better, and more standout brand experiences for customers.
This week we were featured in Co.Design, Adweek and NBC News.