Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.
In addition to having 20-plus years of experience in marketing B2B firms, Margaret Molloy has also become a leading influencer of CMOs on Twitter, landing in the #6 spot of all top influencers on Twitter. Below are her thoughts on how she’s been particularly effective at developing a strong social media presence.
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
Corporate logos being referenced in apparel is nothing new. But a new subversion is taking place. Carrefour, Boots and WH Smith serving as motifs on Anya Hindmarch handbags. McDonalds being referenced in Moschino’s catwalk shows. Fashion is usually a good barometer for millennial attitudes – so does this trend suggest that they think logos are a big fat LOL? And how do brands create experiences to engage this audience?
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
We were recently featured in Forbes, Business & Finance and Branding in Asia Magazine.
This week we were featured in Logo Designer, Oil and Gas Investor and Marketing Week.
A few of our smartest people and some of our best work were recently featured in Forbes, Digiday and The Drum.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Andrews Property Group
Our definition of ‘connected car’ continues to morph, shift and expand. And carmakers have had very little to do with this change. Geraint Jones discusses how automotive brands need to rethink their brand experience in the face of high customer experience expectations.