This week on Brand Matters, we chat with Eric Lin, Executive Director, Pacific Rim, about what global brands need to do in order to successfully break into the China market.
Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI, our yearly report on the simplest brand experiences in the world.
Branding is changing in China – so how do older, time-honored Chinese brands compete with newer, fresher brands challenging them in the same categories?
Older brands in China can get a new lease on life when they decide to refresh their brand story for a new generation of consumers.
Naveen Kumar founded Sudiksha Knowledge Solutions with a clear and simple purpose: provide high quality, easily available education for low-income families across India.
Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared interests in China.
NEW YORK, June 12, 2014 — Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the new visual identity for Cheetah Mobile, Inc. (www.cmcm.com), a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, […]