David Srere at DAS Asia Business Review Meetings

Siegel+Gale CEO and Chief Strategy Officer David Srere (fourth from left) attended the DAS Asia Business Review Meetings that took place on March 12-15, 2012 in Shanghai, China.

Developing fresh and compelling brand stories in China

Beijing-based Warren Wang, Managing Director, China, describes the role of branding in elevating China to the global stage.

Building brands in China

Eric Lin, General Manager of Siegel+Gale’s Shanghai office, discusses the rapid growth of the Chinese market and how we are helping companies build their brands through powerful, fresh and relevant stories that engage consumers.

Siegel+Gale China

Asia

Beijing

The political capital of the People's Republic of China, Beijing is also its educational and cultural center. From our office in the China Overseas Plaza in the vibrant Chaoyang commercial district—nearby to hundreds of major multinational companies, media organizations and foreign embassies—we are well positioned to help organizations dramatize their distinctive stories to China—and the world.

Shanghai

The showpiece of the world's fastest-growing economy, China's most populous city exerts a global influence on finance, culture, art, fashion, research and entertainment. Our Shanghai office is located in a converted factory in the historical Hongkou district, amidst a flowering of commercial development, art galleries and boutiques. In a city that celebrates design, we bring a unique combination of art and science to a new frontier in branding.

Featured work

NQ Mobile

Changing the Name and the Game for NQ Mobile

In 2010, NetQin, a leading provider of mobile security software, was named one of the “10 Start-Ups That Will Change Your Life” by Time magazine. And yet, despite the accolades and its position in recent years as a global player with accounts in 150 countries, NetQin found itself with uneven market shares. See case study

Recent blog posts and white papers

March 4th, 2013

Adapting brand names for the Chinese market

In my last blog I explored how Chinese companies adapt brand names for the global stage. Now let’s examine the strategies Western companies are using to adapt their names for...

Siegel+Gale breakfast seminar: How brands can be successful in China

A lot has been written about China, but until you've seen it for yourself and done business there, you might not understand why people speak about it with such enthusiasm,...

Leading with brand in China

Global companies face numerous opportunities and challenges as they seek to expand in China. During our recent breakfast seminar, “From East to West and Back Again: How Winning Companies Lead...

Going Global: The Unique Demands of Global Qualitative Research

As brands expand into international markets, the need for global qualitative research has become more pronounced. But providing clients with fresh perspectives and consumer insights means taking into account a...

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A New Dawn: The Sun Rises in the East

There are exciting times afoot for the world of brands. Whether you are a global brand with an existing presence in Eastern marketplaces, a dynamic, growing brand that is looking...

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