In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.
As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
This week our experts were featured in: The Los Angeles Times, The Wall Street Journal, and more.
This week on Brand Matters, we sit down with Brian Rafferty and explore the 2014 Global Brand Simplicity Index and how—by measuring perceived “simplicity”—brands can better understand their market value to and for consumers.
This week on Brand Matters, we chat with Eric Lin, Executive Director, Pacific Rim, about what global brands need to do in order to successfully break into the China market.
Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI, our yearly report on the simplest brand experiences in the world.