Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
This week our experts were featured in: The Los Angeles Times, The Wall Street Journal, and more.
Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI.
NEW YORK, AUGUST 5, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) and Gramco Company (www.gramco.net), the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared interests in China. Gramco’s reputation in Japan, built on more than 27 years […]
NEW YORK, June 12, 2014 — Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the new visual identity for Cheetah Mobile, Inc. (www.cmcm.com), a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, […]