Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here we interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, we speak with Jeff Jones, recently former EVP and chief marketing officer of Target.
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
We were recently featured in Forbes, Business & Finance and Branding in Asia Magazine.
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
Our definition of ‘connected car’ continues to morph, shift and expand. And carmakers have had very little to do with this change. Geraint Jones discusses how automotive brands need to rethink their brand experience in the face of high customer experience expectations.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Philip Davies, president, EMEA opines on how language in branding is not a passive component, but rather, one of the modes by which brands come alive.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.