Siegel+Gale CEO and Chief Strategy Officer David Srere (fourth from left) attended the DAS Asia Business Review Meetings that took place on March 12-15, 2012 in Shanghai, China.

David Srere at DAS Asia Business Review Meetings

Siegel+Gale CEO and Chief Strategy Officer David Srere (fourth from left) attended the DAS Asia Business Review Meetings that took place on March 12-15, 2012 in Shanghai, China.

Beijing-based Warren Wang, Managing Director, China, describes the role of branding in elevating China to the global stage.

Developing fresh and compelling brand stories in China

Beijing-based Warren Wang, Managing Director, China, describes the role of branding in elevating China to the global stage.

Eric Lin, General Manager of Siegel+Gale’s Shanghai office, discusses the rapid growth of the Chinese market and how we are helping companies build their brands through powerful, fresh and relevant stories that engage consumers.

Building brands in China

Eric Lin, General Manager of Siegel+Gale’s Shanghai office, discusses the rapid growth of the Chinese market and how we are helping companies build their brands through powerful, fresh and relevant stories that engage consumers.

Siegel+Gale China

Asia

Beijing

The political capital of the People's Republic of China, Beijing is also its educational and cultural center. From our office in the China Overseas Plaza in the vibrant Chaoyang commercial district—nearby to hundreds of major multinational companies, media organizations and foreign embassies—we are well positioned to help organizations dramatize their distinctive stories to China—and the world.

Shanghai

The showpiece of the world's fastest-growing economy, China's most populous city exerts a global influence on finance, culture, art, fashion, research and entertainment. Our Shanghai office is located in a converted factory in the historical Hongkou district, amidst a flowering of commercial development, art galleries and boutiques. In a city that celebrates design, we bring a unique combination of art and science to a new frontier in branding.






Recent blog posts and white papers

March 4th, 2014

2014: The era of modern Chinese brand experience

China is no longer a mystery to the world. With the economy booming, Western brands have found that expanding into the Chinese market – a market they aspire to win...

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February 4th, 2014

Simple pleasures: Chinese New Year at Siegel+Gale Beijing and Shanghai

This year, Siegel+Gale Beijing and Shanghai held two simple, delightful and unique Chinese New Years celebrations: BeijingSince three members of our team got married in the last year, we invited new...

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December 17th, 2013

Winning over the American diner, one stomach at a time: Hai Di Lao's lesson for brands entering the US market

The tale of American brands expanding into the Chinese market is an old one. From Nike to Coca Cola to Converse, brands have used localization as a tool for success...

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Going Global: The Unique Demands of Global Qualitative Research

As brands expand into international markets, the need for global qualitative research has become more pronounced. But providing clients with fresh perspectives and consumer insights means taking into account a...

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A New Dawn: The Sun Rises in the East

There are exciting times afoot for the world of brands. Whether you are a global brand with an existing presence in Eastern marketplaces, a dynamic, growing brand that is looking...

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