Senior StrategistSee profile
BRAND BUILDING is a blog feature in which our experts present an in depth POV on topics ranging from branding to design and simplicity. In this edition Shannon Deep, senior communications strategist, discusses what B2B companies can learn from their B2C counterparts when it comes to brand voice.
Developing a brand voice is one thing; training communicators in your organization to execute that brand voice is another. Shannon Deep, associate strategist, brand communication, shares tips on how to train your people to talk the talk for their brand.