Senior Director, StrategySee profile
In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that’s increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.
Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity?
Strategy director Rana Brightman address what happens to the EU brand in the case that Brexit becomes a reality.
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.
Today, March 24th, marks World Tuberculosis Day. With nearly 3 million people still afflicted by this disease, we worked with the Stop TB Partnership to craft a brand that would usher in the end of this illness.
Recently, we crossed the pond to visit our London office, and sat down with Rana Brightman, strategy director, and explored the meaning of brand purpose, how organizations can harness it, and how to develop one that the entire organization will rally around.
Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who’s shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.