Director: Project Management, New York
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She manages a number of Siegel+Gale teams composed of talents and personalities as disparate and colorful as, well, the Big Apple. With her Hoosier sensibility, Lori Cummings is exactly the person you want quarterbacking your business – from grinding it out, "four yards and a cloud of dust" style to the long-ball, multimedia creative explosion, Lori brings steady, unflappable leadership and an eye to the bottom line – proving she can not only run an offense, but manage beneath the salary cap as well.
Lori has combined management and motherhood successfully for 15 years now, raising the kids and the profit margins of companies like State Farm, Ochsner Clinic, Progressive Insurance, and National City Bank. Thirteen of those years have been spent at Siegel+Gale, where she has helped to develop knowledge management tools for protecting intellectual capital, facilitated Siegel+Gale's international simplification practice, and lectured at numerous trade and industry events. Lori's experience planning, managing, and implementing large-scale corporate identity programs includes clients such as JPMorgan, Cingular, and Caterpillar.
Her knack for managing the diverse skill sets (designers, writers, information architects, a host of consultants, and more), her education and experience in design (she earned her bachelor's of science in design from the Institute of Design at IIT Chicago), and project management (she is an AMA-certified project manager) explains why management wisely and none-too-subtly implored her to accept her promotion to Director of Project Management.
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Director: Project Management, Los Angeles
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Every Tom, Dick, and Holmfridur in her native Iceland is listed in the phone book by first name, which, for those unschooled in Old Icelandic, may not be a tremendous help. But for those of us lucky enough to work with Holmfridur Hardadóttir ("Hörð's Daughter") the pronunciation price of admission is well worth it. Holmfridur brings management experience focusing on brand design and management systems, and she is S+G's answer to ensuring seamless integration of strategic and creative talent to solve client branding issues. Her talents enable her to bridge strategic insights and creative ideas—with a close eye to the management of project plans, work streams, and resources.
Siegel+Gale lured Holmfridur away from FutureBrand where she managed large-scale brand identity and implementation projects. She also acted as a client-relations lead to ensure deliverable quality, profitability, not to mention client and team satisfaction. Client engagements included re-branding, launch communications, and brand management for the Intel masterbrand and products; ongoing brand implementation and communications for UPS, and brand optimization and implementation for the Marriott Full and Select service brands.
Holmfridur earned her master's in sculpture and has lived, among other garden spots in the USA, in Iowa. When asked about her recent relocation to Los Angeles, she quipped, "I just wish there was a chance for more driving."
We think she was joking.
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Project Director, London
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Peter's identity is well known to some of the largest branding/design agencies in London and the Middle East, places where he brought thought-leadership to the corporate identity work of clients for Havas's Conran Design Group, Saatchi & Saatchi Design, and WPP's Fitch in Qatar.
And identity is truly his game, a passion, really. Particularly in the fast-moving and ever-changing market of the Arabian Gulf region.
And despite more than 15 years experience in big agencies (which has lulled lesser men into comfortable career complacency) in both client-side marketing and agency account management, Peter remains nimble and responsive–just like the automotive products of DaimlerChrysler and Toyota for whom he helped to develop branding, identity, and their European literature projects.
In addition to his automotive bent, Peter boasts experience within the television industry. He worked on the visual and verbal branding of two BBC flagship kids' programmes, as well as Al Jazeera's kids channel in Qatar. During his Qatari sojourn, Peter contributed to a rebranding and new identity project for the well-established Mubadalah brand in Abu Dhabi, as well as various identity and branding projects for the Qatar Foundation and 2006 Asian Games.
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Project Manager, New York
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As a project manager at Siegel+Gale, Lisa finds the occasional obstacle or plot twist of a project an occasion for the good-natured and wholehearted laughter she's famous for. Her contagious spirit marks her as a natural leader—and doer—for managing client relationships and steering projects to successful conclusions.
Virginia native Lisa completed her undergraduate work at The Darla Moore School of Business at The University of South Carolina with a degree in marketing and psychology. Intrigued by the psychology of branding, Lisa found her first post collegiate posting at Interbrand, where she aided in the management of Xerox, eBay, and Wyndham Worldwide.
While working at Siegel+Gale, Lisa keeps clients like FSU, EmblemHealth, Gates, HNTB, and Tres Rios smiling.
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Project Manager, New York
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Before you know it, effusive, ebullient, energetic Maya, of the good-natured, often humorous touch, has moved your project to successful completion—usually right on or under-budget. Maya's unique knack for defusing tension, making progress, and jealously guarding the treasure chest comes from her experience and training in film production, a passion she fueled, when, like her illustrious namesake and distant relative, Sir Francis Bacon, she spent important formative years studying in France and England. From the Université de Marseilles III in Aix-en-Provence, she moved on to London's University of Richmond (where she produced documentaries for the BBC), then, as she puts it, she, "Begged her way" into the ultra-elite University of Wisconsin Film School.
Whence this affability, this ability to make a roomful of egos play nice, and, most definitely, this underlying toughness? We look to her unique combination of city and country attributes: in her easy going way she brooks no b... nonsense. And, of course, there was her upbringing on a Minnesota commune, where people learn very early to get along, or to get going. Plus, growing up with approximately 60,000,000,000,000,000 mosquitoes, you develop a thick—yet to all appearances, damask—skin.
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Project Manager, New York
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As project manager at Siegel+Gale, Rika coordinates and manages the day-to-day activities of key client relationships, each with multiple projects. She stays involved from the initial project briefing throughout project completion, supporting the strategic and administrative needs of the team. Using best practices project management techniques, Rika helps teams achieve project objectives on time and on budget. This includes proactive communications among project team members and with clients, gathering input from strategists and creative leads to facilitate efficient work flow, reporting project status, setting objectives for activities and meetings, and leading follow-through.
Rika started her career in advertising at TBWA\Amsterdam as country coordinator on the Nissan account, solely responsible for the complete maintenance of a large number of National Sales Companies. Shortly after, she progressed to project manager and was responsible for the successful completion of advertising projects for Nissan Europe. Later on she moved to JWT working as account executive on TotalFina.
Rika eventually left the canals of Amsterdam for the Thames in London, where she started working at E-fact /Springer & Jacoby International, as junior account manager, responsible for the client, Smart Car.
Rika then started working for Haymarket Publishing as production editor for Toyota and subsequently as account manager for Jaguar in their marketing communication department, before she went back to the advertising world working as account manager at TBWA\Berlin and StrawberryFrog Amsterdam. There she managed accounts, such as Masterfoods, Siemens Mobile, Mitsubishi Motors, and Heineken.
Rika earned her BA in commercial economics in the Netherlands and now lives in New York City. She loves to travel, and considers herself blessed that her work and career enables her to see the world.
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