Group Director, West Coast Business DevelopmentSee profile
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
In a recent Silicon Valley Brand Forum, the topic du jour was “Building Brands through Storytelling.” One main takeaway focused on the most potent form of storytelling, and the optimal role of brand in that story. More than a year later, I believe this still holds true.
Peter Damon, Group Director of West Coast Business Development, takes a look over the wall of complexity, and sees that the grass is greener—né simpler—on our side.