Strategy DirectorSee profile
When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.
We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that’s an opportunity to innovate on customer experience in the future.
Predicting the future is no simple task. Knowing what’s popular next week is difficult enough, let alone a decade from now. But for cities bidding to host the Olympic games, it’s exactly what they have to do.
>If you’re accustomed to the cyclical nature of the oil and gas industry, then you already know: Business is up. The industry is booming with high demand and low supply. And that’s not just for the crude and natural gas—it’s across the board, from equipment and services to technology and talent.