Strategy DirectorSee profile
Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently.
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today’s rapidly changing media landscape.
Recently, we spoke with Nancy Hansell, strategy director, about how the media landscape is changing and how media brands must now reconfigure themselves to take on these new challenges of changing audiences, morphing category distinctions, and the war on for attention and time.