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Group Director: Naming and Brand Architecture, New York
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Did you ever stop and wonder, "What goes into creating a name?"
Well, almost all the hundreds of corporate, product, and service brand names Siegel+Gale has created share one very vital ingredient: Jeff Lapatine, group director in Siegel+Gale's Consulting Group, and the person responsible for the firm's naming and brand architecture business worldwide. So you can stop wondering.
Senior Strategist, New York
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Gloria Siegel has worked for Siegel+Gale since 1971, handling marketing, naming, and writing assignments for a wide variety of clients, including Citicorp/Citibank, BP America, Historic Hudson Valley, Hanes, Prudential, Komatsu-Zenoah, USX, and Xerox.
Strategist, New York
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Maybe his knack for naming comes from his comings and goings to places like Bali, Singapore, Prague, Paris or even his favorite destination, Thailand... all places where, to the American ear, consonants and vowels come together in refreshingly unexpected combinations. Or perhaps Anthony Mitchell developed his strongly free-associative, cross-connecting mind during the late nights he invested studying (mostly) for his economics degree at Brown or his marketing master's from the Columbia Business School. For all of his business acumen there is still a big part of Anthony that we call "creative."