Senior Director, ExperienceSee profile
Recently, our director of digital experience, Leesa Wytock, spoke with CX-perience about how to acquire, retain and monetize users in the crowded CX market.
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what’s next for the brand.
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Within the last few years, digital has become the primary driving force in the customer journey, helping brands acquire and serve customers and develop audiences in more diverse ways than ever before.