Creative Director: Interactive Media, New York
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Richard wants to do for online branding what Alan Siegel has done for the concept of brand: make it the crown jewel of the business.
"It’s no longer a luxury," says Pasqua of branding in the new media, "We're in a time of tumultuous transition," he relates, "The old media are imploding and no one's sure what the Internet is going to transition to…"although we suspect that Richard has an inkling. It involves social media, the wonder of the customer dialogues that smart brands are now encouraging, and recognizing that everything from the search page of your web site to the user interface on your handheld device is a brand touch point. "It’s integral for your identity and growth." And he knows, from experience building brands online for CBS News and Entertainment, Hugo Boss, Universal Pictures, and most recently, as design director for Nickelodeon Online.
Does the online conversation endanger the "crown jewel?" How do you guard the brand? As a builder of such brand communities, Pasqua knows that "Brands are building microsocieties of enthusiasts, true believers, and partisans, and these people are more than happy to contribute insights and ideas and to protect the brands they’ve sworn loyalty to." As for the naysayers, critics, and cranks who enter the dialogue, "You empower the leaders of your microsociety, the people who’ve earned the approbation of others in the community, to serve as monitors. Deputize them."
Richard graduated CW Post University with a BFA in Fine Arts and spends what little free time he has composing electronic music, designing furniture, exploring 3D modeling and dabbling in experimental photography. For a man who spends so much time online, you might be interested to know that Richard, for some reason, has taken up actual surfing, off the shores of Long Island.
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Senior Strategist: Interactive Media, Los Angeles
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Since joining Siegel+Gale, Inesa has worked on clients including Sony PlayStation, Yahoo! and Rockwell Collins; acting in a strategic, project management and client partner role. Working with PlayStation, Inesa analyzed the current mobile space and helped to bring the PlayStation Portable brand to life online. Additionally, she has worked with Yahoo! to simplify user experiences, including registration and account management.
Prior to joining Siegel+Gale, Inesa worked at Schematic as lead software engineer, as well as at GSN—The Network for Games as a technical lead. While at GSN, she managed a team of developers working on mobile games, online multiplayer games and interactive television.
After receiving a B.A. in Mathematics and Chemistry from Kalamazoo College, Inesa attended the University of Chicago where she received her M.S. in Computer Science.
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Senior Information Architect and Usability Consultant, Los Angeles
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Amy Mew joined Siegel+Gale as a senior information architect and usability consultant. With over 9 years of experience in the interactive space, Amy is passionate about mobilizing technology and design to create usable, extensible, accessible, and gratifying user experience for high-profile websites, syndicated content websites, e-commerce websites, and web applications. While at Siegel+Gale, she has worked with Yahoo!, PayPal, Sony PlayStation, Genworth Financial, and Four Seasons Hotels and Resorts, to name a few.
Prior to joining Siegel+Gale, Amy held full-time and freelance positions at several interactive agencies in the Los Angeles area. Her clients have included Disney, Edison International, Toyota, Mazda, Nissan, Infiniti, Southern California Edison, TaylorMade Golf, Union Bank of California, and several others.
Amy graduated with honors from the University of California, Santa Cruz with a BA in Psychology.
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Technical Strategist: Interactive Media, Los Angeles
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Joe is a technical strategist for Siegel+Gale, responsible for providing insight and managing web development for client needs. While at Siegel+Gale, his clients have included Agility, Genworth, Sony PlayStation, and Children’s Hospital of Los Angeles.
Prior to joining Siegel+Gale, Joe was the senior web developer at Team One Advertising, leading the web development team. He ensured that his team delivered precision code for their major client's website, Lexus. He also maintained the role as primary technical consultant to the interactive department for all online and interactive initiatives.
Before that, he was a senior engineer at Dna Studio where he worked on large scale and high-volume websites for clients including Anheuser-Busch, Sony Pictures, Boost Mobile, Universal Pictures, and Coca-Cola.
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Strategist: Interactive Media, Los Angeles
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Alyson is an interactive strategist with Siegel+Gale, where she develops branding and online initiatives for clients including Sony PlayStation, Yahoo!, and Four Seasons Hotels and Resorts. Earlier in her career, Alyson was the director of communications for Schoolboardnet, a web service that distributes communications for school boards and districts throughout the country. While there, she developed and ran all corporate marketing and training programs.
Prior to Schoolboardnet, Alyson served the director of marketing for the Penn Club of New York, her alma mater’s private club in Manhattan. During that time, she led the programming office in planning and executing all of the Club’s events and related communications. She also led the membership office in creating marketing programs to attract and retain new members.
Alyson graduated magna cum laude from the University of Pennsylvania with a BA in Communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.
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