Co-CEO, Chief Strategy OfficerSee profile
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts
This week our experts were featured in the LA Times, Digiday, CMO.com and Branding Magazine.
Why is simple smart? Our co-CEO and chief strategy officer, David Srere, sought to address this very question during his recent TEDx talk in Monmouth University, Long Branch, New Jersey.
On Saturday, our co-CEO and chief strategy officer, David Srere, delivered a talk on The Real Reason Simple is Smart at TEDxNavesink, in Monmouth University, Long Branch, New Jersey.
Our Co-CEO And Chief Strategy Officer David Srere pens an open letter to B2B CMOs with some useful tricks of the trade they can employ to great effect.
Last week, we hosted a delegation from The China Europe International Business School (CEIBS) here at Siegel+Gale in NYC. The delegation was made up of business leaders and CEO’s of established and fast-growing Chinese brands from across all industry sectors. It was a morning full of conversation, learning and sharing, and it was a fantastic opportunity to further elaborate on the exciting future of Chinese brands and how they can transform into Global brands through the embrace of purpose. Below is the open letter penned to the delegation, and I would like to share it with you all.
On Sunday, September 14, I joined 165 bike riders for the Century for the Cure, a 100-mile bike trek to raise funds for the Rutgers University Cancer Institute of NJ. Admittedly, I’m an avid biker and always up for a challenge. What struck me about this ride, however, was the simplicity of the organization’s purpose—“to eliminate cancer”—and particularly their belief that “the energy, commitment, and inspiration of each rider” (my emphasis) is the key to achieving it. There was no “rider level,” no time to beat, no medals, no press—just individuals of all shapes and sizes committed to completing 100 miles to help cure cancer. By the end, each rider had fulfilled their own individual goal—finishing the race, improving their time, riding for a friend, or just a enjoying the NJ countryside (yes, it does exist) —but collectively fulfilling the organization’s broader purpose.
Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared interests in China.
To inspire us for the New Year and winter season, Siegel+Gale C0-President and CEO, David Srere, shares a few photos from his recent trip to Montana.
During Earth Month, companies across all industries proudly announce marketing campaigns tied to Earth Day and Arbor Day. All too often, these initiatives stretch an organization’s brand promise beyond customer credulity. The truly great companies, however, don’t need to jump on the Earth Day bandwagon about their “green” credentials, because they live sustainability every day.