Group Director, StrategySee profile
Three guiding principles to unlock value – Mergers and acquisitions are big business—in 2013 alone U.S. companies announced more than $1 trillion in deals. With that much money at stake, it’s not surprising that companies devote the majority of their attention and resources toward the financial, operational and logistical components of a merger or acquisition.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.
In this Q&A, we speak with Dan Golden, senior strategy director, about the breadth of our work with the recently refreshed Wyndham Hotel Group brand.
In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.