Global Director of NamingSee profile
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.
With the Brexit referendum looming, Christian Turner, Siegel+Gale’s global director of naming and a recent emigre to the United Kingdom, opines on why it’s so important that his newly adopted home remain a part of the European Union.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of “Boaty McBoatface.”
Recently, we sat down and spoke with Christian Turner, global director of naming, about the implications for brand names in the event of a merger, acquisition or spinoff.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
Christian Turner and Nichola Seeley discuss the new royal name, Charlotte.
Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes’ “Acme Corporation” to “Massive Dynamic” from Fox’s Fringe.
As we move from generation to generation, the way we interact with the world around us evolves. Cultural shifts can lead to certain parts of ordinary speech becoming inappropriate. When this occurs, brands must be prepared to adapt.
This week on Brand Matters, we sit down with Christian Turner, Group Director of Naming and ask him what the most overlooked aspect of a brand naming assignment is, and how brands can make the most of one by being courageous.