Senior Vice President, Director: Business Development, New York
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Yet another indigenous Siegel+Gale Giants Football fan, "BizDev" boss Jim
Lowell can fill — or clear — a room just on the strength of his laugh. And
laugh you will with Jim, all the way to a clearer understanding of your
brand. Because, in addition to that big laugh, Jim brings a big set of ears.
Jim listens to you. He empathizes. He can offer up a story a bit like your
own without running rough-shoe-leathered over yours. Then he's likely to make
a suggestion that can turn things around, no matter what the conditions of
the market, your brand, or the competitive set.
Jim's 20-or-so years in business have seen him lead a succession of
high-profile business development teams. These giants included as AT&T, Bankers
Trust, and Deloitte&Touche, and at each firm his touch welcomed exciting new
clients to the portfolio. How, you might ask, does such new business
dexterity help your brand?
Quite simply, Jim gets you through the door at Siegel+Gale. Through that
door's where many a brand manager, or simplicity-seeking CEO has caught a
glimpse — the first, hopeful glimmers, maybe — of where his or her brand
could be in a surprisingly short period of immense productivity.
Jim has trained his nine-player team of professionals to a pitch of
inquisitiveness, applicable smarts, and, as he often withholds lunch from
them, habitual hunger. Jim, more than almost anyone you will ever meet, can
help you start to see your brand in a new, unexpected, exciting way.
So slip behind the wheel of your old brand and let Jim take you for a test
ride.
We think you'll enjoy that new brand smell.
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Director of Marketing, New York
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Mindy Sabella recently joined Siegel+Gale's New York office to drive global marketing activities for the firm as it continues to expand operations. Prior to this role, Mindy lead all New Business Development and Marketing for Siegel+Gale's Los Angeles office, where she lead both marketing as well as new business development for the West coast region. She was previously a partner in the business development group at Lippincott Mercer with over 15 years of experience in developing marketing solutions and directing sales programs for organizations in the financial services, technology, and telecommunications industries.
Prior to joining Lippincott, Mindy was chief marketing officer at Addison Branding and Communications. There she developed a go-to-market sales strategy as well as a market research capability while also leading business development for the company’s practices nationwide. Earlier, she was a corporate director of marketing at Eclipse Networks, a telecommunications strategy consultancy, where she directed the creation and deployment of all integrated marketing and technology alliance program strategies. As associate director of marketing for the Technology, Communications & Entertainment Industry Services practice of Ernst & Young, Sabella managed all technology industry image and brand positioning activities. Additional projects during her Ernst & Young tenure included the strategic sales planning, identity development, and the global communications campaign launch for the ERNIE On-Line Consulting initiative.
Mindy has spoken extensively on marketing and communications topics for the Conference Board, Direct Marketing Association, Goucher College, and the Monterey Institute of International Studies. She is also a visiting lecturer at the University of Florence’s IFOA Marketing Institute in Italy.
She holds a B.A. in Business Management and Economics from Goucher College and an M.B.A in International Marketing Management from the Monterey Institute of International Studies.
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Managing Director, Los Angeles
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Jason's responsibilities are many, but the one he readily admits to and
the role that elevated him to the status of "Eminence" at Siegel+Gale's Los
Angeles hub — was the direction of Siegel+Gale's Interactive Media
practice. And by "practice," we mean that Jason is an advanced practitioner
of the healing Web arts, a sophisticated skill set that includes such
specialties as Interactive Strategy + Concept Development, Information
Architecture + Process Simplification, User Experience Design + Development,
Content Strategy + Development, and Online Brand Training for a global
client base — all of which explains Jason's rather cumbrous, 16" by 20"
business card.
Since yoking his virtual self to S+G in 1996, Jason's taken
the lead in interactive engagements for Capital Research, eBates, Experian,
HealthNet, Jiffy Lube, CureSearch, Lexus, Nestlé FoodServices, Sony
PlayStation, and Union Bank Select Benefit.
Wittingly or not, Jason spent several post-graduate years preparing himself for Siegel+Gale as marketing director for Lee & Associates of San Diego, where he burnished his
persuasion portfolio developing regional advertising and marketing programs
for the company's regional offices. A frequent, usually intelligible speaker
and panelist at industry and trade conferences, Jason has been featured at
American Marketing Association, CTI Expo, Internet World, KMWorld, PCIA
GlobalXchange, and Southern California Software Association.
Jason attended the University of California, Riverside, where he received a B.S. in
Business Administration and minored in Acronymese. Now, the responsibility
of the entire Western World (of Siegel+Gale) rests on his eminently capable
shoulders.
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