Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
Media Mentions
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024
Media Mentions
As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
Media Mentions
Digital innovation in hospitality makes for simpler customer experiences
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
Media Mentions
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Aaron Hall
March 2024
Media Mentions
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Aaron Hall
March 2024
Media Mentions
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
Media Mentions
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
Media Mentions
Simply Smarter: A brand experience newsletter
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen and Entriva spotlight the power of effective brand building, and we have a new podcast episode dedicated to simplifying the employee experience. Let’s jump right … Continued
Siegel+Gale
February 2024
Media Mentions
Simply Smarter: A brand experience newsletter
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen and Entriva spotlight the power of effective brand building, and we have a new podcast episode dedicated to simplifying the employee experience. Let’s jump right … Continued
Siegel+Gale
February 2024
Media Mentions
Go big or go home: how brands showed up at Super Bowl LVIII
With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.
Siegel+Gale
February 2024
Media Mentions
Go big or go home: how brands showed up at Super Bowl LVIII
With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.
Siegel+Gale
February 2024
No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.
Lisa Kane
February 2024
Media Mentions
Healthcare is complex, but patient interactions don’t have to be
No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.
Lisa Kane
February 2024
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
Media Mentions
Streaming services in the age of overchoice: finding clarity amidst industry complexity
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
Media Mentions
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
Media Mentions
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024