Read the latest news and trends affecting global brands. Siegel+Gale's monthly newsletter contains insights and perspectives on the keys to building elegantly simple, surprisingly fresh brand strategies, stories and experiences.
The world is becoming one stage, and brands wanting to play on a global level are finding ways to position themselves better for international audiences. For many of these companies, it starts with adapting their names. A name can play a critical role in conveying who or what a brand is, and it’s important to get it right.