Read the latest news and trends affecting global brands. Siegel+Gale's monthly newsletter contains insights and perspectives on the keys to building elegantly simple, surprisingly fresh brand strategies, stories and experiences.


August 2014

CVS rebrands itself, Siegel+Gale featured in HBR, Four things about branding that B2Bs can learn from nonprofits

CVS rebrands itself, Siegel+Gale featured in HBR, Four things about branding that B2Bs can learn from nonprofits


July 2014

The simple life at Siegel+Gale, Brand matters: What sets a brand apart?, Make the most of your customer journey mapping, Is Russell Stover a sweet marketing deal for Lindt?

The simple life at Siegel+Gale, Brand matters: What sets a brand apart?, Make the most of your customer journey mapping, Is Russell Stover a sweet marketing deal for Lindt?


June 2014

May 2014

April 2014

March 2014

February 2014

Rotary and Shatterproof receive “2014 Rebrand 100″ distinction, three habits that can make you a master connector, what Millennial dating habits can teach brands

In his recent New Yorker article "Twilight of the brands," James Surowiecki proclaimed that because brands have been weakened by the Internet's influence, the heyday of branding is over. Our global director of strategy and insights, Russ Meyer crafted a rebuttal to this article. Here are his responses to the pillars of Surowiecki’s argument.


January 2014

Simply Informed, January 2014: Which brands will triumph in 2014, Apple’s China weakness, A name change for DOW Chemical and 10 surprising innovations that make life simpler

Every year, I am asked for the biggest surprise in the Global Brand Simplicity Index findings. In 2013, this was not a hard question: Apple, which had only risen as a simple brand in the past 3 years, had taken a steep dive. The reason behind this dive was itself simple: Chinese consumers saw Apple as significantly less simple in 2013.

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December 2013

Simply Informed, December 2013: The 2013 Global Brand Simplicity Index demonstrates how #SimplicityPays, 6 steps to redefining your brand in 2014, and a holiday greeting

What is fact-based branding, you ask? Fact-based branding is defined as "the use of rigorous quantitative measurement and forecasting techniques to make better branding decisions." Your brand is one of the most valuable assets you have, and it deserves to be afforded the same level of due diligence as that given to other assets.

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June 2013

A critique of pure reason (Part 3)

Picking up from my last post…to uncover the creative and strategic assets of a brand name candidate via research, the researcher is best served by approximating some form of reality within the study in order to enhance its validity. This method is often called ecological validity.

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