What kind of interactions will increase customer engagement and loyalty? How do you “surprise and delight” your customers while creating a strong emotional bond? Discover the answers at the Financial Services Forum where a panel of senior marketing executives will debate customer engagement strategies with two major UK retail banks. Meet Siegel+Gale Executive Director Tim Hill at the event to discuss best practices for improving brand loyalty and reducing customer complaints in the financial services sector.

In the spirit of experimentation, co-operation and creativity, people interested in using a design-based approach to problem solving will meet all over the globe. Volunteers from all around the world, including Siegel+Gale, will engage in a friendly 48-hour competition to develop brand new services inspired by a shared theme and will share results on Sunday, February 26th.

Mobile technology is not only a necessity in the business world, but it is also embedded in our daily lives. Attend this four-day global conference featuring visionary keynotes, panel discussions and an exhibition of the most cutting-edge technologies and products. Be sure to meet with Siegel+Gale Executive Director Paul Louzado at the event to discuss why a sound brand is the foundation of your organization’s digital and mobile strategy.

Reform has given way to the growth of consumerism in the healthcare industry. With important implications for health plan profitability, product development, branding and customer service, this shift has also changed the way health plans should think about their customers. Presented by the Corporate Research Group, this one-day conference will focus on the continued shift to consumer-directed healthcare and help attendees understand the market for various offerings. Be sure to read Siegel+Gale’s point of view on related issues in health insurance, and meet with healthcare branding expert, Siegel+Gale Vice President of Business Development Bill McKeveny at the event

The digital landscape is ever expanding with new smart phones, tablets, laptops, desktops, WIFI, or 4G, yet many organizations find it challenging to provide an exceptional experience across all these channels. Siegel+Gale Digital Creative Director Richard Pasqua joins Acquia’s Matt Dorman to discuss how Drupal can help your organization create a comprehensive digital platform that powers consumer interaction and a seamless user experience.

Now in its fifth year, Columbia University’s BRITE conference brings together hundreds of leaders from business, technology, media and marketing to discuss the ways in which technology and innovation are transforming the ways companies build and sustain great brands. Join Siegel+Gale Co-President and CEO Howard Belk and Global Director of Customer Insights Brian Rafferty as they present the findings of our Global Brand Simplicity Index and reveal why simplicity is an essential part of building and sustaining a lasting and profitable brand.

Western Energy Institute's Spring Energy Symposium brings together corporate and customer connections professionals from private and public leading electric and gas organizations. Industry professionals will discuss leading-edge corporate strategies, customer communication practices, regulatory impacts and more in this three-day symposium. Peter Damon, Vice President of Business Development for Siegel+Gale, will be on hand to provide insight into customer experience strategy around how to find the best communication methods to engage with your customers.

This conference, themed Building Success in a Connected World, is the Financial Times’ premier event. Business leaders and innovators from the world’s most impactful media companies will come together to share their unique perspectives on the rapidly evolving industry. Join Siegel+Gale Executive Director Tim Hill at this two-day event to discuss how a strong brand can help your organization succeed in an extremely connected world.

Consumers define your business. Do you understand them? How is your company responding to the constantly changing consumer? This year’s Big Rethink event features the theme Rethinking how imagination and creativity can engage consumers. Join Siegel+Gale Group Strategy Director Liana Dinghile, along with an inspiring panel of executives from Virgin Media, The Economist, HSBC and more, to learn how your company can effectively engage its consumers.

Presented by the Financial Services Forum, this event will focus on corporate leadership and the crucial influences an organization’s top executives could have on the brand team. Join Siegel+Gale EMEA President Philip Davies as he leads the panel discussion on the impact of corporate leadership preference and prejudice and how the brand team can best respond to various challenges this may present.

Now in its 17^th year, the Retail Financial Services Symposium brings together banking industry presidents and CEOs from organizations such as TCF Financial, US Bancorp and Citizens Republic to discuss trends and best practices in the sector. This highly focused event offers multiple networking opportunities and relevant content including a session by Siegel+Gale Executive Director of Simplification Irene Etkorn. Irene will present the session "How to Better Communicate Your Value to Customers" and explain why clear communications are vital to improving customer loyalty and satisfaction.

Organizations in the banking sector face challenges such as decreasing consumer confidence and increased regulation as they operate in this difficult economic environment. This conference features the perfect theme to guide retail banks during a time of uncertainty: Ensuring profits in an environment of changing customer expectations, decreasing loyalty and volatile markets. Be sure to attend the session “Leveraging Unutilised Potential by Applying Simplification”, presented by Siegel+Gale Director of Business Development Philipp Scherf. Philip will give an overview of the Global Brand Simplicity Index and reveal how simplicity in brand communications and experiences can help organizations build customer loyalty and boost profits. To join us at this event, please click here and enter the code 99S02 to claim a discount of 420 Euros.

The Transform Awards recognize, benchmark and celebrate excellence in brand transformation. Join Siegel+Gale EMEA President Philip Davies at the award ceremony where he will present the session: Navigating times of change through core brand values. Philip will discuss why a strong brand is essential during times of change in the marketplace and regulatory environment, or in the face of shifting stakeholder perceptions.

Presented by the Advanced Learning Institute, this event encourages organizations to use a combination of social media and traditional communications to engage employees, drive growth and increase value for customers. Siegel+Gale strategy director Kathleen Kindle presents the session How to Make the Most out of Social Media, providing a step-by-step process for using internal communications to advance your brand. Kathleen will also discuss what it means to be effectively “social”, the most impactful social media platforms and how to make effective measurement a part of your organization’s plan.

WBR's Next Generation Customer Experience conference brings together senior level executives across channels and industries to share innovative customer experience strategies. Join Jason Cieslak, Managing Director, West Coast for a panel session on "Empowering Your Employees To Deliver Extraordinary Customer Experience" on March 28th. Jason, as well as executives from Kohl's and Zappos, will discuss the importance of empowering employees to make decisions with the customer in mind. While at the event, be sure to visit Siegel+Gale's booth to learn how a customer experience strategy can drive customer engagement and loyalty.

Customer Engagement Technology World (CETW) focuses on leveraging the integration of emerging media across multiple channels to activate customer engagement. Thomas Mueller, Global Director of Customer Experience, Siegel+Gale and client Rob Harles, Global Head of Social Media, Bloomberg LP, will headline the closing keynote session on Thursday, March 29th. Creating a Single Brand Experience – Maximizing mobile and social media will address managing your brand to include new touchpoints such as social media and mobile.

The world of social media is expanding at a rapid pace, and is providing marketers with endless opportunities to interact with customers, as well as engage internal audiences. This four-day conference will provide attendees with a better understanding of how to engage employees with your brand, drive internal collaboration and improve profitability using the latest social media technologies. Siegel+Gale Strategy Director Kathleen Kindle will present the workshop: How to Make the Most of Social Media, and reveal a step-by-step process for using internal communications to advancing your organization’s brand from the inside out.

Presented by PromaxBDA, the international association for entertainment marketing professionals, this event brings together creative and marketing leaders in the video game industry. Be sure to meet with industry expert Siegel+Gale Vice President of Business Development Peter Damon at the conference to discuss the trends in the video game space, and why an exceptional brand experience is key to tackling industry challenges and communicating with your customers.

This year’s event will focus on the intersection of healthcare strategy, innovation and execution, and brings together panelists from health systems, health plans and state and federal agencies. Take advantage of the opportunity to network and collaborate with industry executives, including 250 nationally recognized speakers and over 1600 attendees. Be sure to meet with Siegel+Gale Vice President of Business Development Bill McKeveny at the event to discuss how we have helped organizations in the industry, including Aetna, Assurant Health, EmblemHealth and Cleveland Clinic, build brand loyalty and increase customer engagement.