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At the Brand ManageCamp marketing conference, hundreds of senior-level brand marketers will gather for an oasis of fresh thinking and inspiration across a wide range of subjects including brand strategy, innovation, advertising, brand messaging, consumer/customer behavior and more. On Tuesday, September 17th from 10:10 – 11:00 am, join Siegel+Gale's co-CEO and chief strategy officer David Srere and global director of quantitative research Rolf Wulfsberg for a presentation on "Fact-Based Branding in the Real World: How Research Informs Brand Strategy." David and Rolf will explain what fact-based branding is, show how CMOs and brand managers can get the most out of the research they commission and how to separate the good research from the bad. They will also discuss how to use fact-based branding to improve marketing initiatives both before they are implemented and after the fact.
Location: Las Vegas, NV