See us live at a conference near you. Siegel+Gale's experts participate in branding, marketing, customer experience and plain language events around the world.
Technology is disrupting marketing and transforming the C-Suite. As the marketing profession evolves from an “art” to a “science,” CMOs must be well-versed in all aspects of technology, from databases and email marketing, to integrated media buying across all channels and platforms, to predictive analytics. Meanwhile, the roles of the CMO and CIO are starting to overlap and many Fortune 500 companies are recruiting Chief Data Scientists. And, data is also driving the decision making process of the CEO. Is technology a friend or foe of the CMO? Will the next generation of CMOs require degrees in IT and engineering? How can marketing and other senior executives stay on top of the next big innovation in technology that will change how they engage with their consumers?
Moderator: Mark Zagorski, CEO, eXelate
Margaret Molloy, Chief Marketing Officer, Siegel+Gale
Jonathan Becher, Chief Marketing Officer, SAP
Ian Gomar, President, Shaquille O'Neal Consumer Properties
Location: New York