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March 2009 |
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Keep yourself informed on all the latest news and insights from strategic branding firm, Siegel+Gale. This month, read what we found out from our latest simplicity survey and learn how to join us at the 6th Annual Health Care World Congress in Washington DC.
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| Highlights | |
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Siegel+Gale Survey Finds Complexity Played Major Role in Current Financial Crisis
Findings from global strategic branding firm Siegel+Gale's recent Simplicity Survey, conducted between December 29 and January 5, 2009 among 1,214 homeowners and investors, indicate that consumers have become highly critical and untrusting of banks, mortgage companies and Wall Street, and feel that complexity and confusion have been a major cause of the financial meltdown. More than one-third of all surveyed are less likely to trust financial institutions, compared to a year ago. Three-quarters of all consumers think complexity and confusion have played a major role in the financial crisis. And almost two-thirds believe that financial institutions intentionally make things complicated to hide risks and keep people in the dark.
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Siegel+Gale to Sponsor The 6th Annual World Health Care Congress in Washington D.C.
Now more than ever, it is important for those in the healthcare industry to capitalize on innovative, solution-oriented approaches to make significant advances in healthcare cost and quality.
Each year, the World Congress produces The World Health Care Congress, its flagship conference convening some of the greatest minds of the rapidly evolving healthcare industry. Join Siegel+Gale in Washington DC, April 14-16th 2009 as we engage health care executives, providers and government leaders in key discussions surrounding the challenges and opportunities of today's healthcare marketplace.
To learn more about this event, go to The 6th Annual Health Care Congress.
If you would like information on attending the conference at a discount as Siegel+Gale’s guest, contact nfrank@siegelgale.com.
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| Case Study | |
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Ensuring Certainty in an Uncertain World
The global IT services market has radically transformed with the rise of Indian outsourcing giants, including Tata Consultancy Services (TCS), a member of the industrial conglomerate, Tata Group. Founded in 1968, TCS has evolved into Asia's largest IT firm with yearly revenue in excess of $5.0 billion and almost 150,000 employees across more than 50 countries.
However, in the minds of IT buyers in the U.S. and Europe, there was a general lack of awareness, little differentiation, and a perception of increased risk in doing business with an India-based firm.
To read the full case study click here.
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The stimulus America needs: trust
Alan Siegel, Founder, Chairman, Chief Executive Officer
Public trust in businesses is rock bottom. Simplicity will win it back.
In an effort to rebuild decades worth of lost trust, President Obama has called for transparency and openness in government. And a good thing too, as the intensity of consumer distrust is at the highest Iíve seen it in the past 30 years.
A survey of 1,200 adults we conducted earlier this year reveals that trust in banks, mortgage lenders, and brokers has plunged nearly 40 percent in one year. Moreover, 63 percent of those surveyed feel that these businesses flagrantly make things more complicated in order to hide real risks. So how can businesses rebuild trust amid today's global economy, deceptive propositions, double talk, and disclaimers?
They need to incorporate clarity and simplicity into their programs and communications. Corporations need to do more than improve governance and raise capital. They have to speak plainly to their constituencies. It is time to come out from behind unintelligible language. To read the full story, click here.
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale and how our services can help your brand excel, e-mail info@siegelgale.com. |
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