Siegel+Gale Wins Double Gold at the Transform Awards 2011

April 8, 2011

LONDON, 8 APRIL 2011 – Siegel+Gale’s excellence in rebranding was recognised at last night’s Transform Awards, with its work for Blizoo winning gold awards for both best corporate rebrand following merger or acquisition and best rebrand by region: Central and Eastern Europe.

Now in their second year, the Transform Awards are the UK’s only dedicated celebration of rebranding, repositioning and brand transformation.

In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy at Number 10 Alastair Campbell, Siegel+Gale was lauded for its work with Blizoo.

When CableTEL and Eurocom, Bulgaria's two top cable TV providers, merged in 2010 with the aggressive objective of becoming the country's leading provider of both digital television and broadband Internet, they faced the daunting challenge to shift the sentiments of a Bulgarian public that perceived both cable companies as dull, corporate and unsympathetic.

Siegel+Gale developed an inspirational brand positioning, "Explore Your Universe" that reflected the limitless potential of next-generation technology. A transformative new identity, Blizoo, was born - dazzling consumers with its state-of-the-art technology and triple play offerings, whilst fostering pride in employees.

Judged by a panel of branding experts, communications practitioners and academics, the Transform Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations, to celebrate creativity, innovation and effectiveness in brand transformation.

Piers Guilar, Group Head of Strategy at Siegel+Gale said: “The Blizoo brand is a breath of fresh air for consumers in Bulgaria. We’ve seamlessly tied together strategy, naming and identity to create a distinctive and compelling brand that has proven to be effective in the marketplace.”

Vаssil Shtonov, Chief Marketing and Strategy Officer at Blizoo said:”Siegel+Gale did an amazing job. They really understood our business and brought the values of the Blizoo brand to life way beyond our expectations.”

Andrew Thomas, publisher of Communicate magazine said: “We have seen a 60% increase in the number of entries this year, fabulous growth in difficult times. This highlights the importance of the Transform Awards. They are important because whilst still recognising the importance of creativity they also benchmark execution, outcome, and, perhaps most importantly, the strategic input of Europe's branding consultancies and in-house expertise. It is my belief that Europe leads the way in these fields.”

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.



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