NEW YORK, MAY 26, 2009 - Among nearly 3,800 entries, Siegel+Gale’s Emblem Health Brand Book received an award for the 365: AIGA Annual Design Competition.

Siegel+Gale developed the book as a tool to unify employees from merged health insurers GHI and HIP into what is known today as EmblemHealth. The book encouraged employees to celebrate shared strengths and inspired a collaborative working environment that captured the spirit of the new EmblemHealth organization. Adorned with Siegel+Gale’s previously developed brand platform and visual system, the book’s fun, engaging and interactive activities motivated employees to live the brand everyday.

As an AIGA award recipient, the EmblemHealth Brand Book will sit in the AIGA Design Archives online (http://designarchives.aiga.org), as well as the Denver Art Museum. It will also be published in the AIGA annual 365: AIGA Year in Design.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.