Siegel+Gale Wins 2012 Webby Award

May 8, 2012

The University of the Arts’ Website Captures People’s Voice Award

NEW YORK, May 8, 2012—Global strategic branding firm, Siegel+Gale today announced that it has won a People’s Voice Webby Award in the school/university category for its website design work completed on behalf of the University of the Arts.

The University of the Arts website entitled “A Window on a Creative World,” is the central communications vehicle for the University and illustrates the creativity of the community by showcasing its many innovative artists and creative leaders.

“Excellent organizations are not defined solely by the beauty or consistency of their websites, but rather by the richness of the experience people have when they interact,” said Howard Belk, Co-CEO of Siegel+Gale. "We’re pleased that the wonderful work of our Brand Experience team has been recognized with this prestigious award.”

Representatives from Siegel+Gale and University of the Arts will receive this award at a star-studded ceremony at the Hammerstein Ballroom in New York on Monday, May 21, 2012, at 5:30 p.m.

“Our strong partnership with the University of the Arts on this project resulted in a beautiful and highly functional website that is a major resource for students and faculty,” said Thomas Mueller, global director of customer experience of Siegel+Gale. “We are also proud to recognize the implementation work of our partner, NorthPoint Solutions—a firm that we have worked with seamlessly on a number of projects.”

Siegel+Gale was nominated in two categories. The firm’s own website, www.siegelgale.com, was among only five nominees in the professional services category.

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About the University of the Arts

The University of the Arts is the nation’s first and only university dedicated to the visual, performing and communication arts. Its more than 2,300 students are enrolled in undergraduate and graduate programs on its campus in the heart of Philadelphia’s Avenue of the Arts. The institution’s roots as a leader in educating creative individuals date back to 1868.

About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for leading corporations, nonprofits and government organizations worldwide. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world. Siegel+Gale is a part of Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)

About Diversified Agency Services

Diversified Agency Services, a division of Omnicom Group Inc., manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.



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