Delivers Guest Lecture at Tsinghua University School of Journalism and Communications

NEW YORK, APRIL 15, 2009 – “The foundation of any great organization’s brand is a strong sense of purpose,” says David B. Srere, Co-President and Chief Strategy Officer of leading global strategic branding firm Siegel+Gale . “In fact, purpose is the overarching ingredient guiding a company’s brand strategy, values, and identity.”

Mr. Srere will speak at a special lecture on April 21 for graduate and undergraduate students at Tsinghua University School of Journalism and Communications. Tsinghua University, founded in 1911, is one of China’s leading universities.

“China has many emerging global brands, and today’s communications students will have a leading role in helping those brands succeed,” says Mr. Srere. “Doing so will require a deep understanding of the role of purpose in an organization, as well as the ability to integrate it into all aspects of the brand-building process.”

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About David B. Srere

David B. Srere, Co-President and Chief Strategy Officer of Siegel+Gale, is a recognized leader in corporate branding, speaking and writing regularly on industry issues. He has more than 25 years of branding experience that is both international and multi-industry in scope. He has directed engagements for such diverse companies as CBS, NetJets, Vanguard, Motorola, Dominion Energy Resources, AARP, SunTrust Banks, Comcast, Credit Suisse First Boston, and Dell.

In addition to sharing responsibility for the overall performance of Siegel+Gale, Mr. Srere oversees brand strategy and architecture, research, and project management, as well as all strategy-related activity in the naming, simplification, and interactive practices. Before that, he was Co-Managing Director of the firm’s New York office and earlier, Group Director of Strategy, running the financial services, energy, and professional services practices.

He began his career at Ogilvy & Mather, and also worked at Dancer Fitzgerald Sample and Saatchi & Saatchi. He was Executive Vice President and Global Account Director at BBDO advertising in New York before joining Siegel+Gale in 1998.

Mr. Srere received a B.A. with honors from Williams College, and completed Omnicom’s Senior Management and Graduate Management Programs at Babson College.

About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.