Dubai - United Arab Emirates (26 January, 2010) - Siegel+Gale, the global strategic branding consultancy (Omnicom Group) is announcing the appointment of Miss Christine Anis to the position of Strategist at the company’s regional Middle East office in Dubai, UAE.

Miss Anis joins Siegel+Gale with 7 years of experience having previously worked on branding projects for Emaar, Nakheel, Dubai Pearl, Baccarat Residences, Atlantis, Dubai Healthcare City, NBK, GEMS and Sudatel.

“I’m delighted to be joining one of the world's premier strategic branding companies. Siegel+Gale’s philosophy of ‘Simple is Smart’ is an idea I truly believe in and think that organizations in the region need to adapt in the way they communicate and present their brands.” she said. “My primary role at Siegel+Gale will be to help clients gain a deep understanding of their customers' needs, identify market gaps and competitive offerings, then translate those into simplified, unique brand ideas that drive the way their organization communicates and behaves.

“Christine is a great addition to the S+G team and we are very excited to have her on board,” said Tarek Sultani, Managing Director of Siegel+Gale Middle East.

“Christine takes a very rigorous and strategic approach to helping regional clients better understand what their brand should stand for and what they need to do to deliver on their brand promise. She will leverage her insight of the region, local culture and the Arabic language to develop client brands that are truly relevant to this market and have a strong appeal to their audiences.”

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About Siegel+Gale

Siegel+Gale is one of the world’s premier strategic branding companies. Since Alan Siegel founded it in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best known organizations excel. Driven by its philosophy of Simple is Smart, Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into clear language; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.

Siegel+Gale has full-service offices in New York, Los Angeles, London, and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc., (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For more information please contact Natalia Weston at +971 4 425 8600 or [email protected].